Submitted by: Ashoka: Innovators for the Public
Posted: May 29, 2013 – 03:25 PM EST
WASHINGTON, May 29 /CSRwire/ - Rippling: How Social Entrepreneurs Spread Innovation Throughout the World by Beverly Schwartz, VP of Global Marketing at Ashoka, has won a 2013 Silver Nautilus Book Award in the Social Change category. Deemed one of today’s most innovative books for solving social and environmental challenges, Rippling clearly articulates that significant, life-altering progress is possible when empathy, creativity, passion, and persistence are combined with changemakers everywhere. The book is already available in Japanese and Korean, published by Eiji Press.
The Nautilus Award (www.nautilusbookawards.com) is an honor given to distinguished literary contributions to spiritual growth, conscious living, and positive social change. Schwartz will be joining past Nautilus Book Award winners Deepak Chopra, Desmond Tutu , Jeremy Rifkin, Eckhart Tolle, and His Holiness the Dalai Lama.
“No one should be surprised that Bev Schwartz’s Rippling was honored by the 2013 Nautilus Book Awards. She gives the reader a true, deep understanding of a hugely diverse cast of top social entrepreneurs -- and she also draws out bigger, cross-cutting patterns such as how almost all social entrepreneurs, unlike their business peers, create movements,” says Bill Drayton, CEO of Ashoka: Innovators for the Public. By drawing on a wealth of insights offered by some of the world’s leading social entrepreneurs, Schwartz provides a colorfully illustrated blueprint for visionary thinking, and demonstrates how everyday people can drive meaningful change.
In the book, the author cites five time-tested principles that define successful models of changemaking for both organizations and individual leaders, including 1) restructuring industry norms, 2) changing market dynamics, 3) using market forces to create social value, 4) advancing full citizenship, and 5) cultivating empathy. She demonstrates how these principles work with moving accounts about social entrepreneurs who are applying them and literally re-structuring the world, creating a powerful, positive effect. Each section includes reflections from thought leaders such as Arianna Huffington, Geeta Rao Gupta, Esther Dyson and Peter M. Senge.
Schwartz says that she “wrote the book with the intent to inspire people everywhere to appreciate their power and become involved in solving social challenges, no matter where they live, who they are, or what they do.” She is thrilled to win a Nautilus Award and feels “this award will help spread the message and influence how people choose to live their lives”.
Beverly Schwartz: The author of Rippling is vice president of global marketing at Ashoka. Schwartz is an “entrepreneurial” behavioral scientist and has made her career in the field of social marketing. She has devoted her career to working on some of the world’s most challenging societal issues, including smoking and drug prevention, gender equity, educational and environmental reform, and HIV/AIDS awareness and prevention. She holds an M.S. degree from Queens College, City University of New York.
Ashoka: Founded in 1980, Ashoka is the world’s working community of nearly 3000 leading social entrepreneurs. It champions the most important new social change ideas and supports the entrepreneurs behind them by helping them get started, grow, succeed, and collaborate. As Ashoka expands its capability to integrate and connect entrepreneurs around the world, it builds an entrepreneurial infrastructure that is supporting the fast-growing needs of the citizen sector. Ashoka’s vision is to create change today, for an Everyone A Changemaker™ society to become the reality of tomorrow. For more information, visit www.ashoka.org.
Nautilus Book Awards: Nautilus Awards honor and promote books that inspire and connect our lives as individuals, communities and global citizens. Gold and Silver awards are given to print books of exceptional merit that make a literary and heartfelt contribution to spiritual growth, conscious living, high-level wellness, green values, responsible leadership and positive social change, as well as to the worlds of art, creativity and inspiration.
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