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GreenBlue Advisory Services to Offer Standardized Packaging Design Assessment

Organization Leverages Its COMPASS Life Cycle-Based Design Software to Provide Affordable Packaging Analysis

Submitted by: GreenBlue

Categories: Sustainability, Environment

Posted: Feb 20, 2013 – 11:00 AM EST


CHARLOTTESVILLE, Va., Feb. 20 /CSRwire/ - Sustainability nonprofit GreenBlue today announced the addition of a new service to its Advisory Services offerings—a standardized packaging design assessment. Companies interested in designing more sustainable packaging can now take advantage of this service to receive an environmental life cycle profile of new packaging formats or an overall assessment of their current packaging portfolios in order to identify opportunities for improvement. GreenBlue will leverage its COMPASS® (Comparative Packaging Assessment) software tool to perform these assessments.

“While companies can purchase COMPASS licenses for use by their internal design teams, this new Advisory Services option offers a convenient alternative to companies that do not have large packaging portfolios or do not have internal life cycle assessment capabilities but want to take a holistic approach in their design decision making,” said Katherine O’Dea, GreenBlue’s Senior Director of Advisory Services and Innovation.

The new package design analysis service is being offered for primary or secondary packaging options. Using validated, generic industry life cycle data, the assessment will account for environmental impacts associated with the materials and processes used to bring packaging to market, while allowing decision makers to incorporate environmental parameters alongside economic factors. The confidential assessment will be based on a set of consumption, emissions, and packaging attribute metrics. The report generated, which will include a brief comparative sustainability assessment with dashboard graphics of up to four proposed designs, will provide an excellent tool to educate customers about a company’s sustainability efforts.

“The COMPASS assessment method and data have been thoroughly vetted by independent verification and member companies of GreenBlue’s Sustainable Packaging Coalition, and are supported by the U.S Environmental Protection Agency. COMPASS helps incorporate life cycle thinking into the packaging decision process,” said Minal Mistry, GreenBlue’s Senior Manager for Sustainable Solutions and the tool’s primary architect.

GreenBlue Advisory Services helps business leaders embrace sustainability by applying a deep understanding of sustainability to each company’s particular needs to develop innovative yet practical sustainability solutions. Launched in 2010, Advisory Services complements GreenBlue’s sector approach to making product’s more sustainable. While that industry approaches allows GreenBlue to drive broad change, its Advisory Services engagements allows the organization to deepen its impact on industry by providing one-on-one sustainability guidance to companies. Under O’Dea’s leadership, Advisory Services clients to date have included major brands like Clorox, Coca-Cola, NASA, Nike, and SC Johnson.

Companies interested in learning more about this new packaging design assessment service should contact Katherine O’Dea at katherine.odea@greenblue.org or 434.817.1424 ext. 329. This service will be available starting February 25, 2013.

About GreenBlue
GreenBlue® is a nonprofit that equips business with the science and resources to make products more sustainable. GreenBlue currently works in three program areas: chemicals, packaging, and forest products, as well as working one-on-one with companies through GreenBlue Advisory Services. The organization’s initiatives include the Sustainable Packaging Coalition®, CleanGredients®, Forest Products Working Group, Environmental Paper Assessment Tool® (EPAT), COMPASS®, and the Paper Life Cycle.

COMPASS (Comparative Packaging Assessment) is a design-phase web application that provides comparative environmental profiles of packaging alternatives based on life cycle assessment metrics and design attributes. COMPASS helps packaging designers make more informed material selections and design decisions early in the development process. The tool can compare up to four primary and secondary packages and packaging systems, with quick visual guidance on a common set of environmental parameters. COMPASS assesses packages on resource consumption, emissions, and other attributes such as material health, recycled or virgin content, sourcing, and solid waste. COMPASS was developed by the Sustainable Packaging Coalition, a project of GreenBlue. The Sustainable Packaging Coalition is an industry working group with over 200 members from across the packaging supply chain, many of whom contributed expertise to the development of COMPASS.

For more information, please contact:

Ashley Holmes Development and Communications Associate
Phone: 434.817.1424 ext. 323


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