Sustainability nonprofit GreenBlue and its Sustainable Packaging Coalition (SPC) today announced the final agenda for the ninth annual SPC Spring Meeting taking place on March 19-22, which will bring together over 300 packaging and sustainability professionals at the Hyatt Regency Embarcadero Center Hotel in San Francisco, CA. Anthony Watanabe, President and CEO of Innovolve Group, will deliver the keynote address, which will focus on regeneration and how big business is bringing back biodiversity.

The SPC Spring Meeting is the group’s largest annual event and is recognized as the leading educational forum on sustainable packaging solutions.

“This year’s Spring Meeting continues to push the boundaries of the business of sustainability,” said Nina Goodrich, Executive Director of GreenBlue. “In addition to the formal agenda there will be significant opportunities for collaborative conversations on leading edge practices, ideas, and actions.”

Others headlining the agenda are highly respected sustainability, innovation, and technical leaders and icons including Chris Luebkeman, Director of Global Foresight and Innovation at Arup; Laura Thompson, Director of Technical Marketing and Sustainable Development, Sappi Fine Paper North America; April Crow, Global Director, Sustainable Packaging, The Coca Cola Company; Lauren Heine, Co-Director and GreenScreen Director, Clean Production Action; Dagmar Braun, Head of Strategic Business Area–Thin Print Papers, delfortgroup; and Ron Gonen, Deputy Commissioner for Recycling, New York City.

Session highlights include:

• Regeneration: the next frontier beyond sustainability
• Understanding sustainability in the process, product, and package context
• The marriage of design and life cycle thinking
• A collaborative approach to material health
• A case study in lean and clean production
• The economics of forest certification
• A day in the life of a recycling expert.

Luebkeman will lead an interactive workshop that will guide participants through a process designed to define the medium- to long-term drivers that will impact the evolution of more sustainable packaging. Also during the conference, the SPC with partner Éco Enterprises Québec and facilitator PAC Next and will announce the launch of a new interactive web-based set of guidelines for designing more sustainable packaging. James Ewell, Director of GreenBlue’s Sustainable Materials program, will also provide an introduction to the organization’s newest resource, Materials IQ^TM, which is a comprehensive business-to-business online registry that is designed to provide in-depth sustainability information about materials used in a variety of products and industrial sectors.

While the conference is open to the public, it will kick-off on Tuesday, March 19^th with SPC members-only Industry Leadership Committee meetings. The meeting will offer optional tours in the San Francisco area, including a visit to the Davis Street Transfer Station, TCHO New American Chocolate Factory, or the Robert Mondavi Winery. An evening opening reception will follow on Wednesday, March 20^th, and the meeting’s technical program sessions will take place Thursday, March 21^st through 1:00PM PST on Friday, March 22^nd.

For event details and to register, please visit http://www.sustainablepackaging.org/events/details.aspx?eventid=10080.

About GreenBlue and the Sustainable Packaging Coalition

GreenBlue® is a nonprofit that equips business with the science and resources to make products more sustainable. GreenBlue currently works in three program areas: chemicals, packaging, and forest products, as well as working one-on-one with companies through GreenBlue Advisory Services. The Sustainable Packaging Coalition®, a project of GreenBlue, is an industry working group of approximately 200 companies from across the packaging supply chain. Through strong member support, a science-based approach, and supply chain collaborations, the SPC endeavors to build packaging systems that encourage economic prosperity and a sustainable flow of materials.

GreenBlue

GreenBlue

GreenBlue is a nonprofit that equips business with the science and resources to make products more sustainable. We’re building a world where businesses are leaders for environmental stewardship and products are designed from the start with sustainability in mind.

GreenBlue currently works in three program areas: chemicals, packaging, and forest products, as well as working one-on-one with companies through GreenBlue Advisory Services. Our team of scientists, engineers, designers, and business strategists translates complex scientific concepts into concrete business strategies.

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