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15th Annual San Diego AMA Cause Conference is "Where Purpose and Profit Meet"
Submitted by: San Diego Chapter of the American Marketing Association
Posted: Jan 31, 2013 – 10:15 AM EST
SAN DIEGO, Jan. 31 /CSRwire/ - The San Diego chapter of the American Marketing Association (SD AMA) today announced that Carol Cone, who’s been called the “Mother of Cause Marketing,” will be the keynote speaker at the 15th Annual San Diego AMA Cause Conference, March 19-20, 2013, in San Diego, Calif. Cone, global chair of the Business + Social Purpose practice at the Edelman agency, will speak on “The Power of Purpose in a Transparent World,” providing crisp data to prove the need and power of social issues engagement for companies, as well as keen insights to nonprofits seeking partners to advance their social missions.
The 2013 Cause Conference brings together business and nonprofit professionals from throughout Southern California, and across the U.S., to focus on creating meaningful partnerships that lead to sustainable value. Attendees can choose from a variety of panels and workshops on topics such as: cause marketing and branding, partnership, sponsorship development, storytelling and communications, social media, fundraising, corporate social responsibility, sustainability, employee engagement, volunteerism, and more.
The event begins with a Kick-Off Networking Reception, Tuesday, March 19th, 5:30 - 7:30 p.m., at the SDG&E Energy Innovation Center (4760 Clairemont Mesa Blvd., San Diego, CA 92117). The full-day Conference takes place Wednesday, March 20th, 8:00 a.m. – 5:30 p.m. at NTC Venues at Liberty Station (2875 Dewey Road, San Diego, CA 92106).
Registration includes access to both the Kick-Off Networking Reception (with cash bar and heavy hors d’oeuvres) and the full-day Conference (with a continental breakfast and lunch). Early bird pricing is available through January 31, 2013 at $119 for nonprofits, $129 for AMA Members, and $159 general admission. Register at www.sdama.org/cause.
The San Diego AMA thanks the presenting sponsor of the 2013 Cause Conference: San Diego Gas & Electric.
About the San Diego American Marketing Association
The San Diego chapter of the American Marketing Association provides professional development, networking, and partnership opportunities to a diverse mix of marketing professionals. The Chapter is committed to empowering its members to take charge of their careers by consistently offering relevant speakers and topics, connecting members to people and opportunities, and providing timely and relevant programming. For more information on the local chapter, please visit www.sdama.org. For more information on the national organization, visit www.marketingpower.com.