Can Corporate Sustainability & Economic Growth Coexist?
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Submitted by: RoundPeg
Posted: Jan 25, 2013 – 01:18 PM EST
WHEATON, Md., Jan. 25 /CSRwire/ - Nana Design, a women-owned, audience-driven communications firm is now RoundPeg – Communications Fit for Social Good. The new name and brand reflect the firm’s commitment to working for social good, and better represent their holistic marketing communications service offerings.
RoundPeg is dedicated to helping mission-driven nonprofits, social service agencies and socially responsible businesses understand their audiences and develop communications that engage, inspire and motivate action.
Anne Boyle, Partner + Director of Strategy, explains the firm’s quirky name. “You can’t fit a square peg in a round hole. And we would never advise our clients to try. We’re RoundPeg because we fit. We don’t try to impose the latest marketing fad on a client’s cause. We use our proven process to learn about their organization, environment and audiences, then develop communications tailored to their needs and reality.”
RoundPeg’s commitment to good extends beyond the communications support they provide. As the first marketing communications firm in Maryland to become a certified B Corporation, the firm considers the triple bottom line of planet, people and profit in everything they do.
B Corporations are certified by a third party, B Lab, to ensure that business operations meet higher standards of social and environmental performance, transparency and accountability. Unlike traditional corporations, B Corps are legally required to consider the impact of their decisions on their employees, suppliers, community, consumers and the environment.
“We became a B Corporation to show our clients that we don’t just talk about social responsibility, we live it. We strongly believe that businesses have an obligation to do good,” says Polina Pinchevsky, Partner + Director of Strategy. Donating a percentage of profits to local charities, volunteering, buying renewable energy and mentoring are a few of the ways the firm gives back. More information is available at: http://www.roundpegcomm.com/about-us/commitment-to-good/.
“We’re inspired daily by the work our clients and partners do and are proud to work with like-minded organizations who seek to improve the world around them. We think our new identity encompasses our holistic approach as well as our dedicated mission to not only work in the social good space, but to operate in a socially responsible manner as well. We are very excited to move forward as RoundPeg.” – Polina Pinchevsky.
For more information on RoundPeg, visit www.roundpegcomm.com.