The South Bronx Health Center where UnitedHealthcare's WellnessAd Funding is paying for improvements.

Today the Children’s Health Fund’s South Bronx Health Center kicked off a significant facility improvement project made possible by nearly $70,000 in funding from UnitedHealthcare. Also instrumental in this project is CBS EcoMedia. The renovations, which include cosmetic improvements to the clinic, the addition of new office furniture and other upgrades, will enable the Health Center to serve more people in the community and enhance the overall patient experience.

A kick-off celebration at the Health Center was held this morning hosted by Karen Redlener, Children’s Health Fund Executive Director; Bill Golden, CEO, UnitedHealthcare of New York; and Paul Polizzotto, CBS EcoMedia Inc. President and Founder.

Also attending were dozens of volunteers from UnitedHealthcare who cleaned, prepped and painted the nearby Southeast Bronx Neighborhood Center, where the Health Center’s nutrition and fitness programming is held. The UnitedHealthcare volunteers transformed an area in need of repair into a bright, cheery and inviting venue for the community’s programs.

The South Bronx Health Center was built 15 years ago by Children’s Health Fund in partnership with Montefiore Medical Center and serves a community where there were few existing comprehensive health services before the facility was established. The center is one of United Health Foundation’s Community Health Centers of Excellence, putting quality care and wellness resources within reach for hundreds of individuals and families in need. The South Bronx Health Center plans, develops and provides services that help empower Bronx constituents and enhance their quality of life.

“United Healthcare is a long-time supporter of Children’s Health Fund and has allowed us to increase access to care for very vulnerable families,” said Redlener. “Today marks another step in our partnership with UnitedHealthcare and we are grateful for their support of this facility improvement and for engaging the energy and enthusiasm of their employees in a day of service that has made a real difference for this community.”

The renovations and improvements are made possible by support from UnitedHealthcare and CBS EcoMedia’s WellnessAd program. UnitedHealthcare partners with CBS EcoMedia and the latter’s unique WellnessAd program that connects advertisers with tangible health and wellness projects in communities across the country.

“UnitedHealthcare is grateful for the opportunity to join the Children’s Health Fund and EcoMedia to help the South Bronx Health Center expand the vital health care services it provides people throughout the borough,” said Golden.

“It’s such a privilege for us to partner with UnitedHealthcare and the Children’s Health Fund to bring these essential health and wellness improvements to this great community,” said Polizzotto. “The renovation of the South Bronx Health Center will make it possible for them to serve more patients, provide more services and deliver an overall better experience for members of this community who rely on this center for their health and wellness. Those are the kinds of positive outcomes we’re working to generate with every WellnessAd project we do with UnitedHealthcare.”

About UnitedHealthcare

UnitedHealthcare is dedicated to helping people nationwide live healthier lives by simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers. The company offers the full spectrum of health benefit programs for individuals, employers and Medicare and Medicaid beneficiaries, and contracts directly with more than 650,000 physicians and care professionals and 5,000 hospitals nationwide. UnitedHealthcare serves more than 38 million people and is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health and well-being company.

Children’s Health Fund

Founded in 1987 by singer/songwriter Paul Simon and pediatrician/advocate Irwin Redlener, M.D., to bring healthcare to homeless children in New York City, today Children’s Health Fund provides healthcare for children living in poverty across America. In addition to fixed-site clinics, Children’s Health Fund supports a fleet of 50 mobile clinics, including dental and mental health vehicles that bring comprehensive healthcare to children in hundreds of locations across the country. Over the past 25 years, the organization has provided three million health care visits for disadvantaged children, often in places where doctors, dentists, and other health care providers are in short supply. For more information about Children’s Health Fund, visit www.childrenshealthfund.org.

About CBS EcoMedia Inc.

At EcoMedia, we’re propelled by the desire to create positive social change; that’s been our mission since we founded the company in 2002. In 2008, after successfully partnering with CBS on a wide range of environmental projects, EcoMedia became the newest addition to the CBS Corporation portfolio, exponentially scaling our reach across television, radio, interactive, publishing and outdoor media.

Through our patent-pending EcoAd, WellnessAd and EducationAd programs, an innovative twist on traditional advertising, advertisers are able to support much-needed local projects which in turn creates jobs, saves taxpayer money and improves the quality of life in communities nationwide. In the process, we’re fundamentally altering the advertising landscape, elevating the ordinary, traditional commercial – and media, in general – into a catalyst for tangible, quantifiable social change. Please visit ecomedia.cbs.com to learn more. 

By participating in EcoMedia’s EcoAd, WellnessAd and EducationAd advertising programs, EcoMedia’s advertisers agree to provide funding for projects we believe will have a beneficial effect upon the environment, health and/or education within local communities. EcoMedia’s advertising programs are not certification programs nor are the EcoAd, WellnessAd or EducationAd logos seals of approval. EcoMedia does not in any way certify, endorse or make any representations about EcoMedia program advertisers, their products or services.

EcoMedia

EcoMedia

At CBS EcoMedia Inc., we have a vision: To harness the power of advertising and channel it into tangible social change.

Since the founding of the company in 2001, our team has worked tirelessly to develop and hone an advertising model that would transform this ideal into reality.

It was with great pride that in 2011 and 2012, we launched our EcoAd, WellnessAd, and EducationAd programs. These unique product offerings are based on our patent-pending ad model through which our clients, in collaboration with our wide network of non-profit partners, provide financial support for critical, yet underfunded, environmental, health, and education projects in communities nationwide.

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