Can Corporate Sustainability & Economic Growth Coexist?
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We’re Rhyme & Reason
Submitted by: Rhyme & Reason
Posted: Dec 13, 2012 – 11:37 AM EST
NEW YORK, Dec. 13 /CSRwire/ - Supporting a family coping with Down Syndrome or Autism...helping a veteran overcome PTSD…feeding a family hit by hurricane Sandy…working with no-kill shelters to save homeless animals…who knew you could do all that with a Hoodie?
In this busy season of shopping and gifting, we believe people are looking for meaningful and ethical ways to give…and give back. We believe that the old way of shopping for “things,” merely to check off a line item on a gift list, is no longer valid in our complex world. We believe people are looking for ways to give, but they’re busy, cash-strapped or simply bewildered by the number of charities and causes asking for money.
Rhyme & Reason offers an easy shopping alternative for socially conscious consumers, with highest-quality Hoodies, T-shirts, Polo Shirts, Sweats and more for Moms, Dads and Kids.
With every R&R purchase, we donate 10% of the price to the charity of the buyer’s choice.
That’s not 10% of profits, or 10% to a celebrity spokesperson, or 10% to a corporate foundation that distributes donations, but a full 10%, right off the top of the purchase price, straight to the charity of their choice. Our customers Do Good, simply by purchasing the clothing they’d buy every day.
Since our launch in 2011, we’ve had many imitators, but what sets us apart is our mission-driven values and our B Corporation certification.*
As a Certified B Corporation, we consider not just the maximization of profit, but also the impact of our company on society and the environment.
Put another way, we’re not in it just for the money.
Look Good. Feel Good. Do Good. That’s our philosophy and it influences every decision we make…about apparel design, choice of ethically-sourced fabric and manufacturers, the high standards of the charities we work with, and the people we hire to help us build our company.
The R&R team works together around the globe: in a fast-paced interactive design studio in London…in a high-tech, family owned factory in Portugal…atop the high-rise canyons of NYC…on a secluded beach south of LA. We’re Moms and Dads. We own dogs and cats. We’re insomniacs, too – we live and breathe T-shirts 24/7.
We meet in person (sometimes) and via Skype (always). But we’re united by a single ideal: Make a positive impact on the world and help people Look Good. Feel Good and Do Good. Every Day.
Who knew you could do all that with a Hoodie?
*We're proud to be a certified B Corporation. What does that mean for our customers?
As a Certified B Corporation, Rhyme & Reason must 1) meet rigorous standards of social and environmental performance; 2) legally expand our corporate responsibilities to include consideration of stakeholder interests; and 3) build collective voice through the power of the unifying B Corporation brand. As of December 2012, there are over 600 Certified B Corporations from over 60 industries, representing a diverse multi-billion marketplace.
Certified B Corporations meet higher standards of social and environmental performance, transparency, and accountability. It’s like a LEED certification, but for a business, not just a building (or Fair Trade certification, but for a business, not just a bag of coffee). The performance standards are comprehensive and transparent. They measure a company’s impact on its employees, suppliers, community, and the environmental.
Unlike traditional corporations, Certified B Corporations are legally required to consider the impact of their decisions on their employees, suppliers, community, consumers, and environment.