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Katie Paine to Speak at PR News' PR Measurement Conference October 2 in NYC

Submitted by: PR News

Categories: Events, Corporate Social Responsibility

Posted: Sep 27, 2012 – 01:49 PM EST


NEW YORK, Sep. 27 /CSRwire/ - PR News’ PR Measurement Conference will feature top measurement experts in the public relations and communications arena.  Speakers including, Katie Paine, CEO and Founder of KDPaine & Partners; Danielle Brigida, Social Media Manager of the National Wildlife Federation; Priya Ramesh, Managing Director of Social Media Strategies for CRT/tanaka; Dallas Lawrence, Chief Global Digital Strategist for Burson-Marsteller; Evan Welsh, Global Media Relations Director of SAP; Paull Young, Director of Digital for charity: water and others will share their success stories and online measurement innovations. This full-day conference will take place on October 2, 2012 in New York City.

The PR Measurement Conference also includes networking opportunities, breakfast, a keynote luncheon and cocktail reception.

For more information, visit

PR Measurement Conference attendees will learn how to prove that social media efforts are producing tangible, bottom-line results and how to use metrics as a foundation for successful and continually evolving social media strategies.

Panel topics include:

  • The nuts & bolts of social media measurement
  • Prove PR's value with metrics that matter to your organization
  • Boost your Facebook engagement with meaningful metrics
  • Measure your success on Twitter and tie it to organizational goals
  • Master class in Google analytics
  • Measure the power and influence of your video content
  • How to measure your brand reputation during and after a crisis
  • Measure your media relations efforts on social networks
  • Tying social media to sales and business outcomes

The conference is designed for all communications professionals looking to effectively leverage the latest digital communications technologies, applications and resources available online to improve their organization's reputation, mindshare and bottom line. Attendees will leave this one-day summit equipped with a smarter, more cost-effective measurement plan that harnesses the power of social media.

Register soon because the conference is just a week away- October 2, 2012.

The PR News SEO Workshop will be held the day before the conference on October 1, also at the Grand Hyatt in NYC.

The conference is sponsored by: Cision, Business Wire, Hill + Knowlton, NAPS, Thomas Reuters and Vocus.

For questions about PR News’ Social Media Measurement Conference or the SEO Workshop, contact Associate Publisher & Brand Director Amy Jefferies at For sponsorship and exhibit information, contact PR News Vice President & Group Publisher Diane Schwartz at

PR News is published by Access Intelligence LLC. The PR News family of products also includes the weekly PR News publication, PR Webinars, PR Guidebooks, PR News Workshops, Platinum PR Awards, PR People Awards, NonProfit PR Awards, 15-to-Watch, CSR Awards and more. Visit us at

For more information, please contact:

Phone: 301.354.1610


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