Submitted by: Boston College Center for Corporate Citizenship
Posted: Sep 17, 2012 – 01:00 PM EST
CHESTNUT HILL, Mass., Sep. 17 /CSRwire/ - With so many communication channels available today, telling the story of your community involvement efforts internally and externally presents a wide range of challenges and opportunities. Which channel should you use for different types of communications, and when? How can you craft a compelling message that can boost employee participation rates and build trust in the community?
If you’re looking to maximize the visibility and value of your community involvement initiatives, the Center for Corporate Citizenship course Communications for Community Involvement Managers will give you a sharper perspective on communication trends, and provide the tools necessary to evaluate a variety of media platforms and develop a comprehensive communication plan. You’ll hear best practices, view examples of social media’s impact – from Twitter and Facebook to interactive websites – and you’ll participate in a hands-on, real-time twitter chat.
“This course helped me meet some of the challenges to optimizing the value of community involvement initiatives,” said Jean Krause, Director Community Relations at CenterPoint Energy. “It became clear that our ability to optimize the visibility of our community involvement initiatives is directly related to our capability to deliver unique and memorable communications that strengthen and reinforce our company’s brand as a good corporate citizen.”
This program is designed for professionals with direct community involvement responsibilities, including those from public relations, marketing, communications or other functions with responsibility for corporate citizenship communications.
Communications for Community Involvement
October 17-19, 2012; Seattle, WA
For more information, please contact:
For more from this organization:Boston College Center for Corporate Citizenship