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Conquer the Community Involvement Communication Challenge and Create Opportunities

Conquer the Community Involvement Communication Challenge and Create Opportunities

Published 09-17-12

Submitted by Boston College Center for Corporate Citizenship

With so many communication channels available today, telling the story of your community involvement efforts internally and externally presents a wide range of challenges and opportunities. Which channel should you use for different types of communications, and when? How can you craft a compelling message that can boost employee participation rates and build trust in the community?

If you’re looking to maximize the visibility and value of your community involvement initiatives, the Center for Corporate Citizenship course Communications for Community Involvement Managers will give you a sharper perspective on communication trends, and provide the tools necessary to evaluate a variety of media platforms and develop a comprehensive communication plan. You’ll hear best practices, view examples of social media’s impact – from Twitter and Facebook to interactive websites – and you’ll participate in a hands-on, real-time twitter chat.

“This course helped me meet some of the challenges to optimizing the value of community involvement initiatives,” said Jean Krause, Director Community Relations at CenterPoint Energy. “It became clear that our ability to optimize the visibility of our community involvement initiatives is directly related to our capability to deliver unique and memorable communications that strengthen and reinforce our company’s brand as a good corporate citizen.”

This program is designed for professionals with direct community involvement responsibilities, including those from public relations, marketing, communications or other functions with responsibility for corporate citizenship communications.

Communications for Community Involvement
October 17-19, 2012; Seattle, WA

Learn more and register here

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Boston College Center for Corporate Citizenship

Boston College Center for Corporate Citizenship

The Boston College Center for Corporate Citizenship connects professionals with research, insights on corporate social responsibility and management education opportunities. Founded by the Carroll School of Management, we help our member companies know more, do more and achieve more with their corporate citizenship programs. We engage over 400 member companies and more than 10,000 individuals annually to share knowledge and expertise about the practice of corporate citizenship through our executive education program, research, courses, and our annual conference. For more information on our courses, research and membership, visit ccc.bc.edu. Connect with Boston College Center for Corporate Citizenship: Linkedin, Twitter, Facebook & Google+.

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