MillerCoors is kicking off a month-long volunteer effort to protect its most essential ingredient: water. In partnership with American Rivers and local nonprofit groups in its operating communities, MillerCoors employees and distributors will participate in volunteer efforts nationwide.

“As a brewer, water is a fundamental part of our business, and we have a responsibility to do our part in protecting our water resources within the communities we serve,” said MillerCoors Chief Executive Officer Tom Long. “MillerCoors has made water stewardship a top priority and each September we roll-up our sleeves and volunteer to make an impact with our communities and customers.”

Officially dubbed “Great Water Month,” the brewer’s largest annual volunteer event brings together thousands of employees from across the country to work toward a common goal: water stewardship. Throughout the month of September, volunteer events will take place in nearly two dozen communities where MillerCoors operates. To activate consumers in Great Water Month efforts, fans of MillerCoors on Facebook can pledge to make a small change in their daily routine to save water. Additionally, MillerCoors will hold its first “Twitterview” on sustainability in partnership with Mother Nature Network on September 19.  

Now in its fourth year, MillerCoors continues to grow Great Water Month efforts and partnered with American Rivers to bring its National River Clean-Up to the brewer’s regional field locations. Events will take place in the following MillerCoors operating communities:  

Golden, Colo., Saturday, September 8, 8:30am – 3:30pm
The brewery will host its sixth annual Friends of the Forest day in partnership with the U.S. Forest Service and the National Forest Foundation to repair the streambed along the Clear Creek Watershed.

Elkton, Va., Friday, September 14, 8am – 5pm
Employees will volunteer with Shenandoah Valley Pure Water Forum on restoring a community storm water and retention pond at Spotswood High School.

Trenton, Ohio, Saturday, September 15, 3pm – 7pm
The brewery will work with the Ohio River Foundation on clean-up efforts.

Irwindale, Calif., Saturday, September 15, 8:30am – 1pm
The brewery will team with Beauchamp Distributing as part of Coastal Clean-up Day.

Milwaukee, Wis., Saturday, September 15, 9am – 12pm
Employees will clean up the Milwaukee River and remove trash at Kern Park with partner Milwaukee Riverkeeper.

Eden, N.C., Saturday, September 22, 9am – 12pm
Employees will team with CH Robinson Distributors and partner with the Dan River Basin Association.

Chicago, Ill., Friday, September 28, all day
Employees will join Friends of the Chicago River on water improvement projects.

Albany, Ga., Friday, September 28, 9:30am – 11:30am
The brewery will team with Flint Riverkeeper to clean up the river banks.

About MillerCoors
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers.  MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico.  Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment.  The portfolio is led by the company’s premium light brands: Coors Light, Miller Lite and Miller64.  Coors Light, the World’s Most Refreshing Beer, offers consumers refreshment as cold as the Rockies.  Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should.  Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light.  Tenth and Blake Beer Company, MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company.  MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisc. and two microbreweries, the  Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver.  MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact.  MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through @MillerCoors.

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MillerCoors wants to become the best beer company in America.

We're a new company with big ideas and innovations that can create new energy in the American beer business. We have great enthusiasm for the business and tremendous potential to improve it.

We'll do that through a combination of great brands, talented people, strong partnerships and the scale that our new company brings us.

We believe in brands, and we're determined to build the best portfolio of beer brands in the business, by listening carefully to beer drinkers and understanding what they want today--and what they'll want tomorrow.

We're building a true team of highly talented people who are passionate about the beer business, who love to win and learn, and who aim to amaze every customer by doing the little things that make a big difference.

We want to be the best partner for American beer distributors and retailers, constantly bringing our customers profitable growth.

And we offer more value to our customers, communities, employees, and owners as one company than two. We will deliver savings that will provide the resources to significantly raise our investment in our business.

We are confident that our business will grow, and we are focused on growing it the right way, with responsible marketing practices, sound environmental decisions and strong community partnerships.

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