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The Honest Company Receives B Corporation Certifcation

Leading E-Commerce Site Meets Higher Standards of Social and Environmental Performance

The Honest Company Receives B Corporation Certifcation

Leading E-Commerce Site Meets Higher Standards of Social and Environmental Performance

Published 07-19-12

Submitted by The Honest Company

The Honest Company (www.Honest.com), a pioneer in providing non-toxic and natural baby and family products online, announced today that the company has become a Certified B Corporation. The prestigious designation is awarded to new companies which use the power of business to solve social and environmental problems and meet higher standards of social and environmental performance, transparency and accountability.

“Since its inception, The Honest Company has strived to be at the forefront of research and development of safe and eco-friendly products in an effort to change the current children and family marketplace, which is filled with products containing harmful chemicals,” said The Honest Company Chief Products Officer Christopher Gavigan. “We are thrilled to join other socially conscious Certified B Corps and work towards the common goal of creating a safer lifestyle for all.”

To become a Certified B Corporation, B Lab, the nonprofit that certifies and supports B Corporations, conducted a rigorous evaluation of The Honest Company and determined the products met the comprehensive performance standards to qualify for certification. Now, unlike traditional corporations, The Honest Company will join other Certified B Corporations and will be legally required to consider the impact of their decisions on their employees, suppliers, community, consumers, and environment.

“Receiving the B Corp Certification confirms The Honest Company’s mission of providing a sound environment for not only our consumers but also our employees. We strive to educate both our consumers and employees on socially conscious decisions that will affect their life choices, including the purchase of The Honest Company products,” said Chief Operating Officer Sean Kane.

An innovative e-commerce site, The Honest Company (www.Honest.com), offers monthly subscriptions of natural, non-toxic baby and family products, including diapers, wipes, and bath / skin care – all delivered to members’ front doors.  The Honest Company also formulates and manufactures household cleaning products, such as laundry detergent, surface cleaners, and dish soap, all meticulously crafted in the USA.

"The Honest Company is proud to be a member of the growing community of businesses committed to conscientious and sustainable growth. This certification allows us to have open and honest conversations around the company and in the board room about our social and environmental impact, and sets ongoing operational and performance goals for us to achieve as our business continues to grow,” said Brian Lee, Chairman of The Honest Company.

The Honest Company joins the ranks of other social and environmental business leaders in the marketplace including over 530 Certified B Corporations from sixty industries in the consulting, consumer packaged goods, solar energy, and law landscape.

About The Honest Company

The Honest Company (www.Honest.com), helmed by Jessica Alba, Christopher Gavigan, Brian Lee, and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don’t break the bank. The Honest Company offers a monthly subscription service, through Honest.com, of customized product bundles including diapers, wipes, baby bath, skin care, and home cleaning products delivered directly to customer’s front doors. A percentage of sales is donated to Baby2Baby.org.           

About B Corp

Certified B Corporations 1) meet rigorous standards of social and environmental performance; 2) legally expand their corporate responsibilities to include consideration of stakeholder interests; and 3) build collective voice through the power of the unifying B Corporation brand.  As of May 2012, there are over 530 Certified B Corporations from over 60 industries, representing a diverse multi-billion marketplace. 

About B Lab

B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.  B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab’s GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business. 

The Honest Company

The Honest Company

The Honest Company (www.Honest.com), helmed by Jessica Alba, Christopher Gavigan, Brian Lee, and Sean Kane, was created to ensure that parents have access to non-toxic, eco-friendly, beautiful family products that don’t break the bank. The Honest Company offers a monthly subscription service, through Honest.com, of customized product bundles including diapers, wipes, baby bath, skin care, and home cleaning products delivered directly to customer’s front doors. A percentage of sales is donated to Baby2Baby.org.

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