Nestor and Justin from the SYVW team model Anvil's Recycled Bottle t-shirts.

Furthering their commitment towards making the earth a better place to live and work, Anvil Knitwear has signed on to become a sponsor of Shop Your Values Week.

SYVW is a citywide “do good” event presented by ethikus encouraging consumers to shop with their hearts in 2012 by pledging to shop locally, ethically, and sustainably. Over 200 local and sustainable businesses have signed on to participate in SYVW by offering incentives to anyone who takes the online pledge (www.shopyourvaluesweek.com). These incentives range from free samples and storewide discounts, to free admission to special events across NYC.

“We’re excited to have Anvil Knitwear on board with SYVW,” said Jeff Hittner, Co-founder of ethikus. “Whether it's creating programs for kids to track the journey of their t-shirts from cotton farm to their homes, or building an eco clothing line that includes shirts made from recycled plastic bottles and organic cotton, Anvil is actively working to build a more sustainable business for all involved.”

Anvil Knitwear has generously donated 750 Sustainable shirts (see image) to ethikus in support of the SYVW movement. Anvil Knitwear’s Sustainability line contains around 3 plastic bottles per shirt, are made up of 50% organic combed ring spun cotton, and 50% post-consumer P.E.T recycled polyester.

“Anvil is excited to align with Shop Your Values Week, promoting sustainable businesses in our New York City community”, says Heather Stefani, EVP of Marketing at Anvil Knitwear.  “As a brand that operates with a deep and continued commitment to respecting the environment, we understand the challenges businesses face in their efforts to be sustainable. It’s therefore important to support others doing right by our planet. We salute the team at Shop Your Values Week for their continued work at pushing this message.”

Ethikus team members will be scattered across the greater NYC area handing out these sustainable shirts during SYVW (May 3rd-10th) – encouraging people to take the online pledge, upload photos of them in their new sustainable SYVW swag to fb.me/ethikus, and remember to shop with their hearts.

About Anvil Knitwear
Anvil Knitwear, Inc., an American Brand since 1899, is a leading manufacturer of sportswear and accessories primarily serving the imagewear and private label markets. Anvil offers a wide variety of styles from their American Tee Collection to a complete line of t-shirts made of sustainable fibers including certified organic cotton and recycled PET bottles. Anvil Knitwear is the largest purchaser of organic cotton in the United States, and is helping traditional cotton farmers' transition to growing organic cotton through Anvil's 'Double It' program. Anvil was recently ranked the 6th largest organic program in the world by the Organic Exchange. For more information, please visit www.anvilknitwear.com.

About Shop Your Values Week
Shop Your Values Week is a week-long citywide sustainable shopping and business initiative that seeks to encourage consumers to shop with their hearts by pledging to shop locally, ethically, and sustainably. Currently 216 local and sustainable businesses have signed on to participate in Shop Your Values Week. These businesses are offering a wide range of incentives such as free samples, storewide discounts, and free admission to special events across NYC free to anyone who takes the online pledge at www.shopyourvaluesweek.com.

Mark & Phil

Mark & Phil

Mark & Phil provides cause marketing and philanthropic strategy for non-profits and socially responsible companies. Built on the philosophy that all good causes deserve a chance to become great, Mark & Phil acts as an organizations external marketing and philanthropy department. They believe that the future of business should be focused on growing the triple-bottom-line, a no harm approach that will empower people, help the planet, and make a profit.

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