We are moving beyond an era where CSR departments exist as a separate function in corporate organisations. The emerging trend is towards deep integration of CSR within organizations and true alignment of corporate responsibility with the business goals companies aim to achieve.

A tokenistic approach to sustainability and CSR is not good enough and is ultimately detrimental to the long term prospects of corporate organisations. Corporate history is littered with the examples of companies whose extreme short sightedness has been matched by an equally rapid down fall. Enron's now infamous "house of cards" and the morally bankrupt Goldman Sachs are prime examples.

"We can’t afford it right now."

"We don't see a business case."

"It's not one of our current strategic objectives."

"There aren't the resources to devote to such initiatives."

All of the above are common excuses for a failure to implement effective CSR and sustainability initiatives. A leading executive from a retail company told me off the record a key supplier's reluctance to engage on CSR meant they lost their status as a preferential supplier.

The evidence of is now stacking up that a strong CSR program and long term business success go hand in hand. Don't take my word for it. Let's look at the facts and figures:

• The US forum for sustainable and responsible investment states SRI is worth at least $3 trillion to the US investment marketplace. Social and environmental risk in your portfolio is no longer a marginal consideration.
• According to research by GlobeScan in January 2012, 74% of sustainability experts believe that environmental/social activism will increase significantly in the coming year. Strong NGO partnerships built on trust will be vital this year.
• The Dodd Frank Act, according to The US Chamber of Commerce, will affect hundreds of thousands companies, at a cost of $9 billion-$16 billion. Early and effective response guarantees lower cost of compliance.

The IBM Institute for Business Value recently surveyed business leaders worldwide and found that more than two-thirds are focusing on corporate social responsibility activities to create new revenue streams. More than half of the surveyed business leaders believe that their companies' CSR activities are already giving them an advantage over their top competitors.

Ethical Corporations Responsible Business Summit USA provides expert solutions on the latest sustainability and CSR challenges from leading edge corporates with an outstanding reputation including Patagonia, GAP INC, Timberland, Life Technologies Corp, Campbell's Soup, Intel and HP.

We've spent months talking to corporate organisations, NGOs, civil society, regulators and government to come up with these top CSR issues for 2012.

For a more indepth look at the conference, including the 25+ speakers we have onboard, atteendes, agenda, networking opportunities and exclusive discounts, download the brochure.

Reuters Events Sustainable Business

Reuters Events Sustainable Business

Reuters Events Sustainable Business has a mission to help businesses around the globe do the right thing by their customers and the world. We believe this is not only how to guarantee a future for all, but makes good business sense. We serve CSR, compliance, risk and governance communities with topical and insightful business intelligence and meeting places.

We provide business intelligence to more than 3,000 multinational companies every year. Our customers are also NGOs, think-tanks, academia, governments and consultancies. We publish the leading responsible business magazine, website, and research reports. Our conferences are widely recognised as the best in the field.

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