Submitted by: CSRwire
Posted: Apr 26, 2012 – 08:00 AM EST
SPRINGFIELD, Mass., Apr. 26 /CSRwire/ - CSRwire, the most trusted source for corporate social responsibility and sustainability news, views and trends, today announced its participation as a founding member of BEST! Business Excellence through Sustainable Trust.
BEST! is a collaborative media program guaranteeing media coverage for trustworthy companies.
“We are living through a crisis of trust in organizations and many of today’s news channels are stuck on one channel . . . what is wrong in corporate America. BEST! – a collaborative media-based program showcasing best practices in building and maintaining trust ‑ will draw public attention to what is right –– with the goal of restoring trust in business, and combating the often misplaced perception of systemic corporate greed," says Barbara Kimmel, Executive Director of Trust Across America, and coordinator of the BEST! Program.
BEST! is a “by invitation” program that leverages a voluntary fraternity of well-respected media organizations to collaboratively disseminate articles about corporate leadership, innovation and success ‑ to a guaranteed audience. We want to showcase role models for other companies to emulate.
The founding members of BEST! reach an audience of millions through their websites, media outreach and social networking. Companies selected to participate as BEST! members will be guaranteed coverage to this wide audience. Additional media are expected to join as the program expands in scope and awareness.
"We are thrilled to be a founding member of BEST! CSRwire's mission aligns well with Trust Across America's objective in promoting and scaling trustworthy businesses. We look forward to working with our BEST! partners in celebrating leadership and innovation that upholds ethical decision making and trustworthy business," says Aman Singh, Editorial Director, CSRwire.
Founder members of BEST! include:
For more information, please visit Trust Across America.
To schedule an interview with Barbara Kimmel, please call (908) 879-6625 or email firstname.lastname@example.org.
For more information, please contact:
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