September 19, 2014

CSRWire.com The Corporate Social Responsibility Newswire

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Reversing Perception, Creating Impact:

We Chat with MGM's Executive Team!

MGM executive team

Generating 5.6 million impressions.

Engaging over 270,000 Twitter accounts.

With over 650 tweets.

mgm

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#BaBf: What Does it Mean to Brew a Better Future?

We chat LIVE with

Heineken

Generating 6.2 million impressions.

Engaging almost 300,000 Twitter accounts.

With  146 communicators.

And almost 800 tweets.

Heineken sustainability goals

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When Corporate Citizenship Integrates with Business Strategy: In Conversation with

HP Living ProgressGenerating 7.2 million impressions.

Engaging almost 1.3 million Twitter accounts.

With 193 communicators.

And almost 800 tweets.

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What Does it Mean
to Compete to be
Best FOR the
World?

We chatted LIVE
with:

Badger Balm, Indigenous Designs

Generating 8.1 million impressions.

With 128 communicators.

And almost 900 tweets.

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Stakeholder Engagement

70 million Daily Customers
5 Sustainability Goals

McDonald's Chats LIVE with CSRwire!

McDonald's Journey for Good

Generating 15 million impressions.

Engaging over 2 million Twitter accounts.

With 227 communicators.

And almost 1,200 tweets.

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Can Corporate Sustainability & Economic Growth Coexist?


We chatted with SAP, BSR, CDP and 232 communicators.

Generating over 1,300 tweets.

9,437,880 impressions

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Engaging over 377,000 Twitter accounts.

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CSR Press Release

"I need Advertising," said Earth.

A Call for RFPs by Martha Shaw

Submitted by: Earth Advertising

Categories: Environment, Activism

Posted: Apr 20, 2012 – 05:27 PM EST

 

NEW YORK, Apr. 20 /CSRwire/ - If Earth had an ad budget, it would hire Earth Advertising, or at least that was my assumption when I invented the agency in 1999, originally eFlicks Media. “Earth needs a good ad agency,” Walter Cronkite had suggested to me back then.

Here on the eve of Earth Day, there is tremendous pressure to share what it’s been like over the past 13 years since Earth Advertising hatched in Soundtrack Studios. It’s been up and down. The fisheries went down, the trash went up.  Water down. Temperature up. Species down. Chemicals up. 

But, Earth Day is a day of celebration, not mourning. Although not the kind of celebrating we’re used to. Celebrating without plastic balloons, stirrers, straws, cups, bottles, bags, plates, forks, spoons and other harmful substances. We can celebrate by refusing single use disposable plastic on Earth Day. I know I’ve given up all these addictions, including on special occasions. Believe me, I fall off the wagon. But I get right back on. You can even take a pledge. Go to http://plasticpollutioncoalition.org/support/pledge/

But I digress. If Earth did have a budget for an ad campaign clearly nobody would ever agree on which agency to hire anyway. And should it be positive or negative?

With the help of Stuart Ross, an advisor to Earth Advertising, we brainstorm the idea via social media. His ideas arrive by simple text, “What if there was an RFP?” I text him back that I love it. “Help Wanted. Mid-sized terrestrial planet seeking immediate advertising support.”  

Objective? Long-term sustainable relationship with inhabitants.

Single Most Important Message? Help Wanted.

Most Valuable Available Asset? Unlimited intellectual capital.

Single Most Limiting Factor? Natural resources.

Single Biggest Challenge? Old habits.

Metrics for Success? Cleaner atmosphere. Fresher water. Healthier people. Abundant fisheries. Fertile land. Swimmable oceans. Peaceful co-existence.

As the world turns its attention to Rio+20, the 20-year anniversary of the first global Earth Summit, an RFP from Earth is a novel idea. World leaders need our community’s help right now. They need a collective RFP.

Submit your creative ideas today for a two-page RFP from Earth to rfp@earthadvertising.com.

Connect with us on Twitter: @earthadv.

For more information, please contact:

Phone: 212-933-1391
Twitter: @earthadv

For more from this organization:

Earth Advertising

 

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