No one knows the importance of corporate sustainability than someone who has worked with organizations that ignore their environmental and social responsibilities.

Nikki Pava worked in marketing and communications positions at several companies, leading her eventually to interview over 100 CEOs for some of the biggest corporations in the world in locations such as Bangkok, Berlin, and Dubai. During these interviews, Nikki would ask about issues and trends, and probe them about their social and environmental impacts, and found that business leaders didn’t want to talk about these subjects.

She realized that it was her mission to bridge the gap between business and the environment. Not long afterwards, she cofounded EcoTuesday, a structured green business networking business community that now thrives in over 6 cities in the US.

3 Ideas for Starting a Thriving Green Business Networking Event

Whether you are an established sustainable brand, brick and mortar green retailer, a home based green business consultant, or just thinking about starting a green business, according to Nikki, learning how to network online and offline is crucial to succeed. She introduced the structured networking format into EcoTuesday as a way of making it easier for business leaders to meet one another, share ideas, and collaborate on sustainability issues. I asked her for her top three tips for people looking to start their own green business networking events:

• Help People Learn: It’s important to keep people interested. One way to do that is to ensure you’re always talking about new and interesting sustainability topics. People want to learn, so give them interesting topics to learn as much as they can.
• Allow for Q&A: Give attendees the opportunity to ask questions of the speaker by building time into the event.
• Provide an Introductory Time: Allow people to introduce themselves in a structured format to talk about what they do, and strategically pitch what they’re passionate about. This helps people meet people and get to know other businesses around them.

Growing a Green Business: Advice from a Corporate Executive

All her green business networking experience led Nikki to launch her current business Alegria Partners, a sustainability consulting firm that guides organizations in establishing triple bottom line principles in their business. So, if you’re looking for ways to make your business greener or want to help champion the green economy by becoming a consultant, be sure to tune into the upcoming interview with Nikki Pava as part of the Green Business Entrepreneurs Success Summit. Along with interviewer Lorna Li, Nikki will cover:

• How to get advice from other green business professionals to build your enterprise more effectively.
• Why social media is so strategic for your networking plan.
• How the green economy is growing and how you take advantage of niche opportunities.
• Where you’ll see sustainability opportunities in big corporations.
• What the future holds for the corporate environmental movement.
• What it takes to start your own business.
• How to make it as a new sustainability consultant.

Join the Green Business Entrepreneurs Success Summit: April 16-20, 2012

Are you looking to start your own green consulting business or social enterprise? Then you need to tune into the week-long Green Business Entrepreneurs Success Summit to discover more tips and ideas than your brain can handle.

This series of teleseminars is the alternative Green MBA you’ve been waiting for, filled with great advice from 28 expert speakers talking about how to launch and grow a thriving green business.

Register for this complimentary series of expert teleseminars for green business here: http://www.greenbusinessentrepreneurs.com/

The Green Business Entrepreneurs Success Summit speakers include:

• KoAnn Vikoren Skrzyniarz, CEO & Founder of Sustainable Life Media & Sustainable Brands Conference
• Alisa Gravitz, Executive Director Green America & Green Festivals
• Shel Horowitz, Author of Guerilla Marketing Goes Green
• Scott Cooney, Founder of GreenBusinessOwner.com
• Jacquie Ottman, Author of The New Rules of Green Marketing
• Elena Christopoulos, Interim President of the Green Chamber of Commerce
• Joey Shepp, Sustainable Programs Director at the Dominican University of California
• Nikki Pava, Co-Founder of EcoTuesday
• Andrea Vahl, Co-Author of Facebook Marketing All-In-One for Dummies and many more

Green Marketing TV

Green Marketing TV

Green Marketing TV business blog for green and social entrepreneurs - entrepreneurs who care about people, profits, and the planet. Our mission is to provide socially responsible entrepreneurs with marketing strategies, tips and tools that help them grow their small to medium sized business. We offer insightful entrepreneur interviews, news coverage of inspiring organizations, actionable marketing advice, and useful guides on how to start and grow a triple bottom line business, without going crazy.

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