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First-Ever Digital Media Platform Devoted to Clean Technology Launched

First-Ever Digital Media Platform Devoted to Clean Technology Launched

Published 04-17-12

Submitted by Future360

Sarah Backhouse Host of Future360

Future360, the first-ever digital media platform dedicated exclusively to cleantech innovation, has launched at www.future360.tv. Hosted by acclaimed TV personality Sarah Backhouse, the platform’s premium video content covers the cleantech spectrum including energy, water, buildings, transportation, smart cities and more.

Cleantech thought leaders such as Henrik Fisker of Fisker Automotive, and Carlos Coe of Xtreme Power, as well as green activists such as actor and HBO star, Wendell Pierce, are featured in segments of 5 minutes or less. The platform’s topic coverage is as broad as its geographic coverage– which traverses the world, from Silicon Valley to Munich-- and uncovers cutting-edge clean technologies and innovative business models that are transforming the way we live, work, commute and power a more sustainable future.

Backhouse, who has worked for a diverse array of broadcasters including: CNBC, BBC, PBS, Discovery Channel and Planet Green, and presented with Al Gore on 24 Hours of Reality, said “after many years working as a TV host and producer I wanted to use my talent for storytelling and apply it to an area with the greatest potential to make a significant positive impact on the planet. This area was clean technology. It helps that I’m consumed by the subject and I was anxious to find a way to make my passion my profession.”

Welcome to Future360 video clip: Showcasing the world's cutting-edge cleantech innovation

Future360 was created to champion cleantech innovation by visually and simply communicating how these new, and often complicated, technologies work, why they are important, their applications and impact on the future.  “We at Future360 believe new, innovative technologies can perform better than conventional ones, at less cost, while conserving precious resources,” said Ms. Backhouse. “I want to raise the visibility of the incredible work that’s happening in this sector.  Video is the perfect medium to illustrate this.  It allows us to more effectively communicate how sophisticated technologies work, and the profound impact they have on the planet.  We want our content to engage and excite industry stakeholders and demystify cleantech for consumers.

As part of its redesign, the site is now offering exclusive sponsorship opportunities to corporations and other organizations seeking to increase brand awareness in the cleantech space or promote their cleantech initiatives. With an aggregate 25 million views per month (combined with partner sites), Future360 sponsorships are ideal for corporations seeking to reach a highly targeted audience of cleantech-focused private equity and VC firms, business leaders, early adopters, thought leaders, entrepreneurs, and innovators. Over the next year, Future360 plans to explore strategic partnerships and alliances with government, non-profit and business, and expand its content geared to consumers. 

For more information on Future360, please visit: www.future360.tv

For more information on Sarah Backhouse, please visit: www.sarahbackhouse.com

Future360

Future360

Future360 creates video content around clean technology and the entrepreneurs and innovators who drive it. Our mission is to champion cleantech innovation. We believe new innovative technologies can perform better than conventional ones, at lower cost, while reducing harmful impacts on the environment and conserving natural resources. And we believe video is the best medium to illustrate and deliver this message. Video allows us to condense and visually communicate how new, and often complicated, technologies work, why they are important, their applications and impact on the future. We want our content to engage industry stakeholders and demystify “cleantech” for consumers.

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