September 16, 2014 The Corporate Social Responsibility Newswire

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CSR Press Release

The New Sustainability Advantage: Seven Business Case Benefits of a Triple Bottom Line

Author Bob Willard

Submitted by: New Society Publishers

Categories: Sustainability, Research, Reports & Publications

Posted: Apr 02, 2012 – 08:00 AM EST


Canada, Apr. 02 /CSRwire/ -
Beyond the impressive data and logic of the business case for sustainability, the real lessons lie in the humility, creativity, persistence and passion for which Bob has become internationally renowned.—

Dr. James Gray-Donald, Associate Vice-President, Sustainability Leader, Sears Canada Inc.

The New Sustainability Advantage

Seven Case Benefits of a Triple Bottom Line – Tenth Anniversary Edition

Bob Willard has a lot to celebrate. In November 2011, he was inducted into the inaugural International Society of Sustainability Professionals (ISSP) Hall of Fame, along with four fellow sustainability gurus: Ray Anderson, Gil Friend, Amory Lovins, and Karl-Henrik Robèrt. He became a certified B Corporation in 2011, and in March 2012 he was honored to be in B Lab's "Best for the World" Overall Impact list of the top 10% of worldwide B Corps with fewer than 10 employees. B Lab, a nonprofit organization, has certified over 500 B Corps, similar to the way TransFair certifies Fair Trade coffee or USGBC certifies LEED buildings. In 2011, Bob delivered 96 impactful talks to worldwide audiences, while completing his fourth book.

In the newly released, The New Sustainability Advantage, Bob shares his secrets of success. Fully revised and updated, this 10th anniversary edition clearly demonstrates that, by focusing on seven powerful yet easy to grasp sustainability strategies, businesses can:

  • increase revenue
  • improve productivity
  • reduce expenses
  • decrease risks.

Expressed in clear business language and presented in an appealing, graphically rich format, this practical guide outlines how smart companies can improve their profits by at least 31% to 51% in the next three to five years if they implement best practices proven by leading sustainability companies. Two free business case simulators on Bob’s web site accompany his book. The Sustainability Advantage Dashboard enables executives to enter their company’s data and use interactive sliders to quickly identify high-leverage benefit areas for their organization. The more detailed, open source, downloadable Sustainability Advantage Worksheets help them drill down into specific areas of interest and fine-tune the assumptions to their specific situation.

Bob Willard gave up an award-winning, successful career in senior management at IBM to devote himself full-time to building corporate commitment to sustainability. Widely in demand as a speaker, he has delivered hundreds of presentations demonstrating the business case for sustainability to companies, consultants, academics and NGOs world-wide. Bob is the author of The Sustainability Champion’s Guidebook, The Next Sustainability Wave, and the original edition of The Sustainability Advantage. More information about Bob and his resources for sustainability champions can be found at

6 x 9”/224 pages Charts & Tables Throughout
Pb ISBN 978-0-86571-712-1
Ebook ISBN 978-1-55092-507-4
Conscientious Commerce US/Can $19.95

For more information, please contact:

Phone: 1-800-567-6772 x 121


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