Video tells story of company's support for Orbis Flying Eye Hospital in developing countries
Submitted by: Boston College Center for Corporate Citizenship
Posted: Mar 27, 2012 – 08:10 AM EST
PHOENIX, Mar. 27 /CSRwire/ - The Boston College Center for Corporate Citizenship announced the winner of the 2012 Corporate Citizenship Film Festival Monday night. While only one entry can take top honors, the field of 67 entries offered evidence that many companies have discovered how they can successfully use video as a communication tool to spread word of their corporate citizenship efforts around the corner and around the world. In the fourth year of the annual festival, submissions covered a wide range of issues including health and wellness, education, economic development and protection of the environment, among others.
The winning video tells the story of the partnership between FedEx and Orbis, the world’s only airborne eye training and surgical center. FedEx delivers medical supplies at no charge to Orbis clinics all over the world and has donated an MD-10-30 to Orbis that’s going to become the next generation Flying Eye Hospital.
“We know from research that companies that communicate proactively about their corporate citizenship commitment see a positive benefit from telling their own story. Video is one of today’s most powerful communications tool, as we see demonstrated over and over again in the videos submitted for the festival. FedEx does a wonderful job capturing the transformative impact of its Orbis partnership, not only to the people who are served directly but also to its employees, in an emotional and poignant video,” said Katherine V. Smith, Executive Director, Boston College Center for Corporate Citizenship.
A panel of seven judges selected the winner after more than 60,000 votes were cast online to choose 10 finalists. Joining FedEx as finalists this year were:
All 67 entries in this year’s competition are available for viewing on the Film Festival page of the Boston College Center for Corporate Citizenship website.
The Boston College Center for Corporate Citizenship at the Carroll School of Management is a membership-based research organization committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, management and leadership programs, and the insights of its 400 corporate members, the Center creates knowledge, value and demand for corporate citizenship. www.BCCorporateCitizenship.org
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