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SVN Launches Story Initiative

Partnership with Axiom News to Demonstrate What's Possible When Market Forces are Used for Social Change

SVN Launches Story Initiative

Partnership with Axiom News to Demonstrate What's Possible When Market Forces are Used for Social Change

Published 03-22-12

Submitted by Social Venture Network

The Social Venture Network (SVN) is partnering with Axiom News to launch a stakeholder news program that engages and shares the stories of its members, some of the world's most innovative social entrepreneurs, impact investors and business leaders.

SVN executive director Deb Nelson says the partnership will create a news network that gives voice to a diverse movement of changemakers who are using business in new and important ways. The partnership leverages Axiom's content creation and storytelling expertise with SVN's world class, vetted network of socially-responsible business leaders.

“We, like Axiom, believe storytelling can be a catalyst for change,” says Nelson.

“Through our stories about social ventures that are changing the world we want to demonstrate what is possible when market forces are used for social change and demonstrate that a better way exists for doing business, one that leads to a sustainable future of economic and social justice.”

Telling stories of the social venture movement is essential to the healthy evolution of society, which is why Axiom News is thrilled to join SVN in launching its story initiative, says Peter Pula, Axiom’s founder and CEO.

“Partnering with SVN to cultivate a narrative of possibility is an important work. Social-mission ventures, in all their variety, are a pathway to meaningful work and thriving society. Their stories are writing a future worth living into.”

Called Sustainable Solutions, the news program will publish stories every Monday, Wednesday and Friday on SVN’s website. The stories will also be spread using social media and distribution channels like CSRwire, another SVN member.

Nelson says SVN has a number of story themes it’s looking forward to exploring. The program is launching during SVN’s 25-year anniversary and will feature articles celebrating socially-responsible business pioneers like Ben Cohen and Jerry Greenfield, co-founders of Ben & Jerry’s ice cream.

Collaboration and innovation are two hallmarks of the network, and Nelson says the news will share successful initiatives ranging from two SVN members helping California adopt Benefit Corporation legislation to 25-year old entrepreneurs creating food from waste.

It’s these types of stories and practical approaches that Nelson hopes will inspire more changemakers to join SVN and become part of the solution.

“The best thing that could happen (as a result of the stories) is the socially-responsible business movement will spread. People will see a plethora of viable business models that are creating far-reaching social and environmental change,” says Nelson.

Pula adds Axiom News will work “steadfastly” to grow the reach and richness of the socially-responsible business story.

“Our hope is to see a federated news network form around the social-venture story,” says Pula.

About SVN

Since 1987, Social Venture Network (www.svn.org), has been at the forefront of the socially responsible business movement, connecting, leveraging, and promoting a world-class community of more than 500 innovative entrepreneurs working to change the way the world does business and the way that business affects the world. SVN connects the leaders of socially responsible enterprises to share lessons and resources, form strategic alliances, and explore new solutions that build a more just and sustainable economy.

About Axiom News

Axiom News is called to do everything we can to share stories that lift socially generative organizations to higher heights. The Canada-based news agency provides organizations with their own strengths-based media services to discover, celebrate and promote their stakeholders’ strengths. Find out more at www.AxiomNews.ca.

Social Venture Network logo

Social Venture Network

Social Venture Network

Since 1987, Social Venture Network (www.svn.org) has been at the forefront of the socially responsible business movement, connecting, leveraging, and promoting a world-class community of more than 500 innovative entrepreneurs working to change the way the world does business and the way that business affects the world. SVN connects the leaders of socially responsible enterprises to share lessons and resources, form strategic alliances, and explore new solutions that build a more just and sustainable economy.

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