Phoenix address will focus on corporate citizenship in a social media world
Submitted by: Boston College Center for Corporate Citizenship
Posted: Feb 29, 2012 – 06:45 PM EST
CHESTNUT HILL, Mass., Feb. 29 /CSRwire/ - David Jones, an author, advertising executive, and counselor to world leaders, has been added as a keynote speaker at Boston College’s 2012 International Corporate Citizenship Conference, March 25-27, in Phoenix. He will share practical knowledge and insights into how business – in this age of social media – can combine success and profitability while delivering social value.
In his new book, "Who Cares Wins: Why good business is better business", Jones describes his concept of the Social Business Idea™ - activities that are good for society and designed to drive profitable growth or make major savings. He frames the 20-year evolution of socially responsible business through the prism of the Age of Image, the Age of Advantage, and the current Age of Damage. Jones believes that "social media is forcing businesses, politicians and leaders to be more socially responsible. It will reward those who are. And remove those who aren't."
Honored by the World Economic Forum as a Young Global Leader, Jones has distinguished himself as an industry visionary and proponent of corporate responsibility and social change. He is the youngest global CEO in the history of advertising, heading both Havas and Euro RSCG Worldwide. He was the driving force behind Kofi Annan's Campaign for Climate Justice, one of the most successful cause campaigns in history with 18 million people signing up as climate allies. Jones is also co-founder of One Young World, described by CNN as the "junior Davos," a nonprofit organization that provides brilliant young people with a global platform through which to effect positive change.
Other conference speakers include Hershey Board Chairman James Nevels, Microsoft Executive Vice President Brad Smith and Dell Vice President of Corporate Responsibility Trisa Thompson. Convening sponsor APS will provide insight from its Chairman and CEO Donald Brandt and Chief Sustainability Officer Edward Fox, while Ernst & Young will offer the expertise of Young Americas Executive Director, Climate Change and Sustainability Brendan LeBlanc and Leisha John, the firm’s director of environmental sustainability.
Conference breakout sessions and workshops will feature experts on the issues and challenges facing corporate citizenship professionals. Panelists representing a wide range of companies such as FedEx, US Airways, Suncor, MasterCard, Travelers, New Balance, Green Mountain Coffee Roasters, Altria, and Wells Fargo will share their knowledge in sessions on topics that include:
The Boston College Center for Corporate Citizenship at the Carroll School of Management is a membership-based research organization committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, management and leadership programs, and the insights of its more than 370 corporate members, the Center creates knowledge, value and demand for corporate citizenship. www.BCCorporateCitizenship.org
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