EcoPinion survey results from Texas and Arizona
Published 02-29-12
Submitted by DEFG LLC/EcoAlign
EcoAlign, a strategic marketing agency in the energy sector, released the findings today of a consumer survey testing customer awareness and acceptance of prepay electricity offerings in Texas and Arizona, the two states with the most consumers currently on prepay electricity plans. Nine hundred consumers in those two states responded to the survey conducted in November 2011.
“While still a nascent offering, prepay electricity shows promise for high satisfaction among the consumers that choose to use it,” stated Cindy O’Dwyer, Vice President of DEFG EcoAlign and project lead for the Prepay Energy Working Group. “The survey results show consumers in Texas and Arizona strongly associate prepay electricity with increased control and management, which day-to-day translates to greater flexibility and the potential to use less energy and save money. Research shows that convenience and control are leading drivers for customer satisfaction with prepay services.”
The top line findings from EcoPinion No. 14 include:
EcoAlign is making the report available to the public at no charge on its website: www.ecoalign.com
EcoAlign is the energy and environment marketing agency and a wholly-owned affiliate of DEFG LLC.