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Change Is In The Air: Preserve Joins The B Corp Ranks

Sustainable consumer products maker Preserve takes another step towards corporate transparency in a push to expand corporate support for social and environmental standards in doing business

Submitted by: Preserve

Categories: Green Products & Services, Corporate Social Responsibility

Posted: Feb 01, 2012 – 12:05 PM EST


WALTHAM, Mass., Feb. 01 /CSRwire/ - Preserve is proud to have become a Certified B Corporation™, a new framework to evaluate corporations based on their social and environmental policies and performance. Preserve, the leading maker of sustainable household products including toothbrushes, razors, tableware and kitchen tools, is in good company. Preserve joins a committed community of over 500 other Certified B Corporations coming from over 60 industries from Biotechnology to Education, representing $3 billion in collective revenues and $6.5 billion in capital under management.  This third party certification asserts Preserve’s continued commitment to social responsibility and a ‘better’ way of doing business.

"Becoming a B Corporation was a fabulously rewarding experience for us.  It gave us the process and format to put structure around our social mission and affirm for our entire team the essential components of the underlying mission driving Preserve since our founding,” states Eric Hudson, Founder and CEO of Preserve.

Since forming in 1995, Preserve has stayed true to its mission – using recycled and sustainable materials to create products that have strong design and functionality, but are fundamentally safe for consumers and less impactful on the Earth. Preserve believes in empowering its employees, customers and all the people involved with the Preserve brand to approach purchases more responsibly. For example, Preserve products, which are made of recycled #5 plastic, are also designed for recyclability. Furthermore, Preserve encourages recycling by creating take back systems for its products at their end of life. Preserve is best known for recycling Stonyfield yogurt cups and making them into toothbrushes, and then encouraging its customers to send the brushes back to be recycled again. Preserve’s mission directly supports the corporate accountability implicit in becoming a Certified B Corporation including commitment to social impact and environmental stewardship.

Preserve worked on the certification process with B Lab, the non-profit organization who conceived of the methodology in 2006 and has been administering it ever since with companies seeking to bring social and environmental issues to the forefront. The process for Preserve to become certified involved undergoing the B Impact Assessment. This is an evaluation of the company in five key areas which provides a comparable measure across companies of social and environmental performance. The areas measured include accountability, employees, consumers, community and environment. Companies undergoing this assessment must earn an established minimum total of points to receive certification. Preserve passed this level, receiving high marks in accountability driven by strong governance and transparency. The impact of these measures is to drive these companies to have accountability for their social and environmental performance which in effect strengthens the greater community.

Preserve is coming together with other like-minded consumer products companies including Seventh Generation, Patagonia and Method to become Certified B Corporations. These companies are setting themselves apart and providing both clarity and transparency to consumers so they can make the informed choices about the brands they purchase.

“Preserve is ‘proof of concept’ for a new way of doing business.  Preserve is a model for other companies due to its pioneering work in creating sustainable consumer products and bringing together like-minded companies to create recycling systems for their products,” says Jay Coen Gilbert, B Lab co-founder. “We created B Lab to inspire a new breed of company and set a new standard for corporate accountability. Preserve has done this since its inception, and we are proud to have certified Preserve as a B Corporation.” 

To learn more about B Corp and see Preserve’s B Corp profile, visit

About Preserve

Preserve is the leading sustainable consumer goods company and producer of stylish 100% recycled household products. Preserve turns yogurt cups into toothbrushes and take-out containers into tableware. Through innovations in recycled materials and sustainable design, Preserve has been creating more resourceful ways to make everyday products for the kitchen, table, and bath since 1996. The company is powered by the recycling efforts of individuals and companies via its Preserve Gimme 5 program. This program accepts #5 plastics, 98% of which are not normally recycled—such as yogurt cups and other common household containers— transforming them into new Preserve products. All recycling and manufacturing is done in the USA. Preserve pioneers partnerships with premier product design, manufacturing, and sales and marketing firms to bring together thought leaders to drive industry change. Preserve empowers people to make everyday choices that are better for the earth while offering real solutions without compromise. Preserve products can be found at forward-thinking retailers like Whole Foods Market,, Trader Joe’s, Wegman’s, and a variety of grocery and natural food stores. Visit us online at

About B Corp

Certified B Corporations 1) meet rigorous standards of social and environmental performance; 2) legally expand their corporate responsibilities to include consideration of stakeholder interests; and 3) build collective voice through the power of the unifying B Corporation brand.  As of January 2012, there are over 515 Certified B Corporations from over 60 industries, representing a diverse multi-billion marketplace.

About B Lab

B Lab is a nonprofit organization dedicated to using the power of business to solve social and environmental problems.  B Lab drives systemic change through three interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and just good marketing; 2) accelerating the growth of the impact investing asset class through use of B Lab’s GIIRS impact rating system by institutional investors; and 3) promoting supportive public policies, including creation of a new corporate form and tax, procurement, and investment incentives for sustainable business. 

For more information, please contact:

Eric Hudson Founder, Preserve
Phone: 781.893.1032
Christina Ramirez Marketing Manager
Phone: 781.893.2207 x104


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