Over 200 communicators.
Over 4,000,000 impressions.
Reach Over 250,000 Twitter accounts.
Hundreds of tweets.
1 Transparent Conversation
The Power of a Twitter Chat
Submitted by: Coca-Cola Company, The
Posted: Jan 30, 2012 – 09:00 AM EST
ATLANTA, Jan. 30 /CSRwire/ - The Coca-Cola Company released its eighth systemwide Sustainability Report, titled Reasons to Believe. In the Company’s effort to increase transparency across its broad sustainability platform, this year’s Report was created using stakeholder feedback and, for the first time, follows the disclosure and reporting requirements of the Global Reporting Initiative (GRI) to achieve a self-declared grade level “B+.” With new digital tools available to more people, the report was also created in a unique format offering easier access from smart phones, tablets and other popular mobile devices. And, for the first time ever, its entire content is available exclusively online.
“Sustainability has been core to our business strategy for nearly 125 years,” said Chief Sustainability Officer Beatriz Perez. “After receiving feedback from a variety of stakeholders, we decided to make some significant changes to our sustainability reporting efforts. In addition to increasing transparency within the content, we have taken a digital approach to make the report more user-friendly and accessible on a variety of mobile devices. As we continue to strengthen our sustainability efforts, we also will innovate the means by which we share our progress.”
The Coca-Cola Company reported against the GRI’s key performance indicators in the areas of economic, environmental and social performance and self-declared a B grade against the new GRI G3.1 guidelines. This year’s report also received verification by a third party agency, indicating the agency’s approval of tracking systems, resulting in an overall B+ grade. The 2010/2011 Sustainability Report provides an in-depth review on the sustainability efforts of the Company and its nearly 300 bottling partners. The four main areas of focus include water stewardship, energy efficiency and climate protection, sustainable packaging and healthy communities. See the 2010/2011 Coca-Cola Company Sustainability Report at www.thecoca-colacompany.com/sustainabilityreport.
Performance highlights from the 2010/2011 Sustainability Report include:
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, our Company’s portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply, Georgia and Del Valle. Globally, we are the No. 1 provider of sparkling beverages, ready-to-drink coffees and juices and juice drinks. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy our beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. The Coca-Cola system ranks among the world’s top five private employers with more than 700,000 system employees. For more information, please visit
www.thecoca-colacompany.com or follow us on Twitter at twitter.com/CocaColaCo.
For more information, please contact:
For more from this organization:Coca-Cola Company, The