Pilot program participants include Amway, Cisco, ConAgra Foods, FedEx, Goodrich Corporation, Hasbro, ING U.S., KPMG, Merck, Pacific Gas & Electric, The Coca-Cola Company, and The Dow Chemical Company
Submitted by: Association of Corporate Contributions Professionals
Posted: Jan 11, 2012 – 01:45 PM EST
ORLANDO, Fla., Jan. 11 /CSRwire/ - The Association of Corporate Contributions Professionals (ACCP) and LBG (the London Benchmarking Group) have embarked on an 18-month pilot program to improve companies’ ability to measure the impact of corporate community investment. Through this initiative, 12 ACCP member companies will learn the LBG framework and its impact measurement tools. Participants will also share their own experiences and best practices to help further develop tools and resources to assist in measuring the impact of community investment.
“The ability to measure the impact of social investments is an essential component for a successful corporate philanthropic program,” said Cindy Conner, Director of Citizenship and Reputation Management at FedEx. “As corporate grantmaking evolves, so must the processes and procedures that enable us to examine our effectiveness. We will all benefit from ACCP and LBG leadership efforts that enable corporations to effectively measure the success of our programs.”
The pilot, focused on the LBG measurement model, launched on November 30, 2011. Over the course of the 18-month program, a series of intensive workshops will take place applying the model, which was adopted by The Dow Jones Sustainability Index (DJSI) as their assessment criteria for measuring corporate community investment. As part of the program, a summary report will be jointly developed by ACCP and LBG upon completion of the pilot and shared with ACCP and LBG members.
“The profession of corporate philanthropy has long been lacking a global approach to determine the social impact of grant making and corporate social investing. Without measurement, sustainable success cannot be determined,” said Mark Shamley, President and CEO at ACCP. “Through this partnership we seek to embed best practices and standards that will enable companies to maximize their contribution to the community that has been absent for far too long.”
ACCP and LBGs’ combined global scope includes more than 375 member corporations. By joining the efforts of these two organizations, the best practices of North America, Europe and the rest of the world will be brought together for the betterment of the profession.
“Effective measurement drives better management. It enables companies to allocate resources to where they are most efficient and generate the highest social value,” said David Logan, Co-Chairman of Corporate Citizenship. LBG provides a consistent framework to help companies measure the real value and impact of corporate community investments to both business and society. We are excited about our partnership with ACCP and the opportunity to continue to advance the corporate community involvement profession.”
The Association of Corporate Contributions Professionals (ACCP) is the nation's leading independent organization providing services and support for corporate grant making, community relations and employee volunteer managers. ACCP is a nonprofit advocacy and continuing education organization that helps corporations identify and adopt best practices and provides training for contributions professionals in the volunteerism, community relations and contributions fields. Our membership is comprised of 135 Fortune 300 multinationals whose collective annual charitable giving exceeds
About LBG and Corporate Citizenship
LBG is the international standard for corporate community investment. More than 200 companies use the LBG model to manage their community programs and demonstrate the impact to society and the business and Dow Jones Sustainability Index uses LBG to assess companies’ community contributions. The LBG membership is also a global forum for members to share best practice and benchmark performance. LBG is managed on behalf of its members by Corporate Citizenship; a management consulting firm with offices in the US and the UK. Corporate Citizenship offers clients around the world unrivalled breadth and depth of experience in corporate responsibility. Since 1997, it has advised leading, multi-national corporations on how to enhance and align their citizenship and traditional business activities to create strategic business value.
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