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Partnering with the Thai Red Cross and Habitat for Humanity Thailand to Relieve and Rebuild Thailand after devastating floods
Submitted by: Coca-Cola Company, The
Posted: Nov 21, 2011 – 09:00 AM EST
ATLANTA, Nov. 21 /CSRwire/ - The Coca-Cola system has committed more than $2 million USD to “Reunite to Relieve and Rebuild Thailand,” a sustainable flood relief initiative designed to provide emergency relief and rebuilding efforts to help victims of the devastating floods in Thailand. As part of this $2 million USD, The Coca-Cola Foundation will contribute $1 million USD to Habitat for Humanity Thailand to rebuild schools and homes. Additionally, the Company is partnering with the Thai Red Cross and Habitat to mobilize groups of volunteers, set-up and run mobile kitchens and deliver bottled water and food.
The system is committing 5 million bottles of water for relief agencies, of which nearly 1 million are allocated to support the Thai Red Cross since the flood began earlier this year. By the end of November, more than 100,000 meals will have been provided to flood victims through the Company’s partnership with the Thai Red Cross. The Coca-Cola Company announced an expanded global partnership with the International Federation of Red Cross and Red Crescent Societies earlier this year.
To raise further awareness and public participation to support the Thai Red Cross and Habitat for Humanity Thailand, commercial advertising for all Coca-Cola brands has been put on hold until late November. Instead, TV and radio spots along with print ads have been re-directed to encourage public to "Reunite to Relieve and Rebuild Thailand” and to raise money as well as volunteer signups for the Thai Red Cross and Habitat for Humanity Thailand to assist in immediate flood relief and rebuilding.
It is estimated that the TV spots have reached 75 percent of the Thai public and recruited more than 3,000 volunteers to date. As the water recedes, these volunteers will help Habitat for Humanity Thailand clean, repair and rebuild hundreds of schools, shelters and homes across four provinces.
“This flood has hurt and affected many people and devastated numerous areas throughout Thailand,” said Muhtar Kent, Chairman and CEO, The Coca-Cola Company. “Our sympathy goes out to the people of Thailand, our customers, partners, suppliers and friends who have been affected and who are still under threat.”
All Company associates in Thailand are safe, but many are still at risk of losing their flooded homes. Nearly 1,500 associates of the Coca-Cola system in Thailand have seen their homes flooded and have been relocated. The Company will continue to provide relief support and aid to the people in the region.
About The Coca-Cola Foundation
The Coca-Cola Foundation has contributed more than $451 million in support of sustainable community initiatives worldwide. For more information about The Coca-Cola Foundation, please go to http://www.thecoca-colacompany.com/citizenship/foundation_coke.html.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
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