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Move Over "Black Friday" and "Cyber Monday": Make Room for "Green Tuesday"

Citing Statistics on Growing Ranks of Green-Focused Consumers, Nonprofit Green America Pushes For New Annual Holiday Shopping Tradition

Submitted by: Green America

Categories: Green Products & Services, Environment

Posted: Nov 17, 2011 – 11:00 AM EST


WASHINGTON, Nov. 17 /CSRwire/ - Shoppers who want to save green – and be greener – during the holiday season are the focus of a major new push by the nonprofit Green America to make the Tuesday after every Thanksgiving “Green Tuesday.”

To kick off this new annual holiday shopping tradition, Green America’s website ( will be offering special deals for the week starting on the first “Green Tuesday” (November 29, 2011).

Much like Groupon does for general shoppers, offers discounts and deals from local and national green online businesses that are approved by Green America. features a new deal or discount every 24-48 hours.

Examples of special deals to be offered during the initial “Green Tuesday” week include the following products and services:

  • – Jewelry made from recycled nuclear bomb equipment;
  • – Indoor mushroom garden kit (as featured in the Wall Street Journal);
  • – Self-watering system for indoor or outdoor plants;
  • Organic Essence Lip Balm – USDA organic certified balm for chapped lips this winter;
  • Better World Club Annual Membership – The green auto (and bicycle!) club; and
  • Indigenous Designs Clothing – Stylish fair trade and organic clothes for women and men.

A total of 15-20 products and coupons ranging from 30-50 percent off will be featured from November 29 – December 6. Additional “side deals” for 10-20 percent off also will be featured on Web pages. Additionally, the Facebook page ( will feature daily contests and special credits.

Green America Corporate Responsibility Director Todd Larsen said: “Green Deals makes it possible to give great gifts for the holidays, while also giving back to the planet. Many consumers who are turned off by shopping at big-box stores during the holiday season will welcome this opportunity to participate in a way that is in line with their values, and save money at the same time.”

Since its launch one year ago, has acquired over 160,000 green members and has featured over 150 deals from green businesses.

Jonah Mytro, director of, noted that a growing body of marketing research shows that there is a major audience for “Green Tuesday” as an annual shopping tradition:

  • In 2009, 47 percent of consumers said they bought products from a socially or environmentally responsible company. Going into 2010, 76 percent of all consumers said they expected to purchase more from environmentally responsible companies. (Tiller, 2009 –;
  • 92 percent of mothers want to buy a product supporting a cause. They are also more likely to switch brands and have purchased more cause-related products in the past year than any other demographic. (Cone 2010 Cause Evolution Study – see above);

Additional Green Shopping Resources From Green America

In addition to the green products and services offered on, holiday shoppers can find great green purchases at:

  •, the nation’s leading directory of green products and services, featuring thousands of businesses nationwide; and

About Green America

Green America is the nation’s leading green economy organization. Founded in 1982, Green America (formerly Co-op America) provides the economic strategies, organizing power and practical tools for businesses and individuals to solve today's social and environmental problems. For more information, go to:

For more information, please contact:

Todd Larsen Green America
Phone: 202-872-5310


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