Coca-Cola and Heinz to attend inaugural BioPlastek Forum to promote PlantBottle(TM)
Submitted by: Coca-Cola Company, The
Posted: Jun 22, 2011 – 02:30 PM EST
ATLANTA and PITTSBURGH, Jun. 22 /CSRwire/ - Dr. Michael Okoroafor, H.J. Heinz Company, will deliver the keynote address at the BioPlastek 2011 Forum on June 27, 2011 at the Waldorf-Astoria Hotel in New York City. The presentation will focus on the use of Coca-Cola's PlantBottle™ packaging technology and Okoroafor's vision for the future of sustainable packaging. Other senior executives from The Coca-Cola Company and H.J. Heinz Company will be attending the BioPlastek 2011 Forum, which runs June 27 - 29, 2011.
In February 2011, The Coca-Cola Company and H.J. Heinz Company announced a strategic partnership that enables Heinz to produce its ketchup bottles using Coca-Cola's breakthrough PlantBottle™ packaging. The PET plastic bottles are made partially from plants and have a lower reliance on non-renewable resources compared with traditional PET plastic bottles.
The inaugural BioPlastek Forum will host over 40 top-level industry, brand owner, processor, academic and government leaders from the bioplastics value chain to present insightful analyses of where their industry is today, where it will be tomorrow and why.
Dr. Michael Okoroafor, Heinz's VP, Packaging R&D & Innovation will present the keynote presentation at the BioPlastek 2011 Forum. Entitled "Leveraging Creative Biobased Packaging to Drive Brand Differentiation," Okoroafor will discuss reasons behind the switch to PlantBottle™ packaging, other potential packaging applications envisioned for plant-based PET and what the market is likely to see next.
At the BioPlastek 2011 Forum's welcoming reception on June 27 and luncheon on June 28, co-hosted by Coca-Cola and H.J. Heinz, attendees will have the opportunity to use the new plant-based bottles both in food preparation and beverage refreshment.
Scott Vitters, General Manager, PlantBottle™ packaging, The Coca-Cola Company
Dr. Michael Okoroafor, Vice President-Packaging R&D/ Innovation, H.J. Heinz Company
Monday, June 27 - Wednesday, June 29, 2011 - BioPlastek 2011 Forum
Monday, June 27, 1pm - Keynote Address by Dr. Michael Okoroafoar
301 Park Avenue New York, NY 10022
Please contact Susan Hendrick at Susan.Hendrick@bm.com to R.S.V.P. to the press event or for more information. Interviews with select spokespersons from both companies are available upon request and are subject to availability.
Mr. Vitters and Dr. Okoroafoar will be available for interviews on Monday and Tuesday during the BioPlastek Forum.
About The Coca-Cola Company
The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands. Led by Coca-Cola, the world's most valuable brand, the Company's portfolio features 15 billion dollar brands including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of 1.7 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that reduce our environmental footprint, support active, healthy living, create a safe, inclusive work environment for our associates, and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at www.thecoca-colacompany.com.
The H.J. Heinz Company
H.J. Heinz Company, offering "Good Food Every Day"™ is one of the world's leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or "on-the-go." Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrees, T.G.I. Friday's® snacks, and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World's Favorite Ketchup®.