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Submitted by: John Wiley & Sons, Inc.
Posted: Apr 27, 2011 – 12:02 PM EST
LONDON, Apr. 27 /CSRwire/ - An increasing number of businesses are showing a commitment to corporate social responsibility and yet issues such as climate change, poverty and human rights continue to be a problem. Wayne Visser, Founder and Director of the think-tank CSR International, wants to direct businesses towards the true Age of Responsibility by veering away from the traditional approach of philanthropy or public relations (widely criticised as 'greenwash') and pioneering a more interactive, stakeholder-driven model. One that uses Web 2.0 as a metaphor for a new systemic approach, dubbed CSR 2.0.
CSR 2.0 adheres to five key principles: creativity, scalability, responsiveness, glocality and circularity.
In this essential book for CSR professionals, Visser uses 300 cases to show best and worst practice regarding corporate sustainability and responsibility. He examines the new DNA of business and the necessity of a fresh template to follow in revolutionising the relationship between economic and social for a successful business model.
Order your copy of The Age of Responsibility today via www.amazon.com.
"I will recommend it to every company to figure out why they are practicing CSR and how to really practice it to make a difference to their profits, people and the planet."
Philip Kotler, S.C. Johnson and Son Distinguished Professor of International Marketing at Kellogg School of Management, Northwestern University and author of Corporate Social Responsibility.
For more business books from Wiley visit www.wiley.com/business.
THE AGE OF RESPONSIBILITY
ISBN: 978-0-470-68857-1 * 408 pages * Hardback * RRP: £24.99 / €30.00 / $40.00
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