Published 03-09-11
Submitted by McDonald's Corporation
(Marketwire) - McDonald's Corporation (NYSE: MCD) today announced its Sustainable Land Management Commitment (SLMC), a significant advancement in the company's effort to ensure the food served in its restaurants around the world is sourced from certified sustainable sources. The McDonald's SLMC requires that, over time, its suppliers will only use agricultural raw materials for the company's food and packaging that originate from sustainably-managed land. This commitment is guided by a long-term vision and supported by an external, third-party annual evaluation process.
"McDonald's serves customers around the world, and we accept the responsibility that comes with our global presence," said McDonald's Chief Executive Officer Jim Skinner. "We will continue to focus our energy on developing sustainable sourcing practices and broadening our menu choices. Each year, we set goals that challenge us to put our resources toward strengthening communities and helping maintain a world that can carry all of us well into the future."
McDonald's actions initially will be focused on five raw material priorities - Beef, Poultry, Coffee, Palm Oil and Packaging. Based on a thorough analysis conducted in collaboration with World Wildlife Fund (WWF), the five raw materials which are the initial focus of the SLMC were identified as having the most potential sustainability impacts.
As part of the SLMC, McDonald's:
"We know that our customers care about where their food comes from," said Francesca DeBiase, McDonald's vice president for Strategic Sourcing. "McDonald's and our suppliers have taken many positive steps in the past 20 years to improve the sustainability of our supply chain, and now we're reaching even higher with our vision for sourcing all of our food and packaging from certified sustainable sources."
McDonald's details its SLMC progress in a special report available at:
http://www.aboutmcdonalds.com/mcd/csr/about/sustainable_supply/sustainable_land_
management_commitment.html.
The Sustainable Land Management Commitment was announced in conjunction with the release of McDonald's 2010 Worldwide Corporate Responsibility (CR) Report, accessed at www.aboutmcdonalds.com/mcd/csr/report.html.
In the latest web-based corporate responsibility report, themed "What We're Made Of," McDonald's demonstrates measurable gains in the areas of sustainable supply chain, nutrition and well-being, environmental responsibility, employment experience, community, and corporate governance and ethics.
McDonald's is the world's leading global foodservice retailer with more than 32,000 locations serving approximately 64 million customers in 117 countries each day. More than 80% of McDonald's restaurants worldwide are owned and operated by independent local men and women. To learn more about the company, please visit www.aboutmcdonalds.com and follow us on Facebook (http://www.facebook.com/mcdonaldscorp) and Twitter (http://www.twitter.com/mcdonaldscorp).
McDonald’s is the world’s leading global foodservice retailer with nearly 40,000 locations in over 100 countries. Approximately 95% of McDonald’s restaurants worldwide are owned and operated by independent local business owners.
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