Thought Leaders from Sustainability, Business and Nongovernmental Organizations to Help Recyclebank Expand its Reach; Ian Yolles Appointed to Chief Sustainability Officer
Published 02-08-11
Submitted by Recyclebank
Recyclebank®, a sustainable action platform that motivates individuals to make a collective impact on the environment, announced today it has established the Recyclebank Sustainability Advisory Council to advise the company in its mission to realize a world where nothing is wasted. The group, with members representing an intersection of environmental, sustainability, business and nongovernmental organizations, will counsel Recyclebank on the latest environmental issues and how to evolve the company's products, partnerships and sustainability programs to help realize its mission.
In conjunction with the formation of the Council, Recyclebank has also appointed previous Chief Marketing Officer Ian Yolles to the newly formed role of chief sustainability officer. Yolles comes from a long history of assisting brands such as Nike, Nau and Patagonia differentiate themselves on their strong commitment to sustainability. In his new position, Yolles leads the Sustainability Advisory Council and ensures Recyclebank initiatives continue to exemplify the company's commitment to being an authentic green lifestyle brand.
"Through partnerships with local communities and some of the world's leading brands, we've expanded our vision to encompass motivating a broad range of environmentally preferred behaviors - all with the mission of creating a more sustainable future," said Ian Yolles, chief sustainability officer at Recyclebank. "As we continue to forge innovative partnerships, expand our digital reach, and venture into new conservation and sustainability arenas, it's critical that our long-term commitment to environmental stewardship and sustainability be integrated into our governance, management and daily business operations. We've assembled a truly top-notch group of individuals to serve on our Sustainability Advisory Council, and believe with their guidance and the collective experience they bring to Recyclebank, our environmental impact and business growth will be even more profound."
Founding members of the Recyclebank Sustainability Advisory Council include:
"Recyclebank's ability to motivate individuals to engage in more sustainable forms of consumption has already made a material and positive impact on the well being of local communities and the environment," said Aron Cramer, president and CEO of Business for Social Responsibility. "In conjunction with the my fellow inaugural members of the Sustainability Advisory Board, I look forward to assisting Recyclebank as it furthers its mission and, in doing so, broadening its positive impact on diverse communities."
Recyclebank began by partnering with municipalities, waste haulers and their citizenry to increase household recycling rates through incentives. Now, seven years later, Recyclebank has a proven record of accomplishment, helping to double - even triple - recycling rates in hundreds of communities across 29 states and in the United Kingdom, and is rapidly expanding its digital platform to introduce new ways to incentivize environmentally preferable behaviors to make a profound collective impact on the environment.
ABOUT RECYCLEBANK
Recyclebank® is the leading environmental social platform that realizes the collective impact of individual action. Through its digital offerings and partnerships with municipalities, haulers, small businesses and corporate brands, Recyclebank incentivizes green actions with points that can be redeemed for discounts and rewards. By educating, engaging and empowering its community online and offline, Recyclebank aims to encourage a more sustainable lifestyle by increasing household recycling, reducing household energy usage and motivating individuals and communities to take environmentally preferred actions. Recognized as a Technology Pioneer by the World Economic Forum, a Champion of the Earth by the United Nations Environment Programme, and for Outstanding Excellence in Public/Private Partnerships from the U.S. Conference of Mayors, Recyclebank is headquartered in New York City. For more information, visit www.Recyclebank.com.
For nearly 15 years, Recyclebank has been working toward a waste-free future by focusing on the real-world impact of inspiring and motivating individuals. As the first rewards-for-recycling program of its kind, it introduced the principles of a circular economy to a mainstream audience. By partnering with communities and a variety of brands, Recyclebank leverages its Marketing-as-a-Service (MaaS) Platform utilizing data, education and incentives to encourage more than 4 million members across 450 municipalities to make better purchasing and disposal habits. For more information, visit www.Recyclebank.com or find them @Recyclebank on Twitter or at facebook.com/Recyclebank.
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