Can Corporate Sustainability & Economic Growth Coexist?
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Submitted by: Novo Nordisk
Posted: Jan 27, 2011 – 09:23 AM EST
BAGSVAERD, Denmark, Jan. 27 /CSRwire/ - At the World Economic Forum, currently taking place in Davos, a group of leading CEO’s have introduced the so-called Workplace Wellness Alliance. This consortium of corporations including Novo Nordisk, Nestlé, Johnson & Johnson, Unilever, BT and others, have partnered up to improve global health and productivity by making wellness a priority, starting at the workplace.
Return on investment of workplace health has been demonstrated to be as high as 4 US dollars per 1 dollar spent, contributing not only to increased productivity but also to better health in the general population with the workplace as an entry point for prevention at community level.
"At Novo Nordisk we strive to create a culture which promotes and supports healthy living for all employees. Our employee health programme, NovoHealth, focuses on the key areas of healthy eating, physical activity, a smoke-free environment and regular health checks. Ultimately, we want to inspire our employees to live longer, healthier and happier lives," says Lars Rebien Sørensen, chief executive officer at Novo Nordisk.
A pilot carried out on the wellness programmes offered by nine members of the Alliance showed that employees in these specific companies are by far healthier than the average person in OECD countries when it comes to BMI, smoking and alcohol consumption.
There are three levels of membership to the Workplace Wellness Alliance which, so far, has 24 members. The progress of the Alliance will be featured at World Economic Forum meetings while working for a global standard for workplace wellness.
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