Submitted by: Coca-Cola HBC
Posted: Jan 24, 2011 – 09:28 AM EST
ATHENS, Jan. 24 /CSRwire/ - Coca-Cola Hellenic today welcomed the opportunity to build upon its disaster response programme and community development projects across its 28 countries following the signing of a partnership agreement between the International Federation of Red Cross and Red Crescent Societies (IFRC) and The Coca-Cola Company (TCCC).
The global partnership involves a USD 2 million funding from The Coca-Cola Company to support the IFRC's work in disaster response and public engagement in communities as well as USD 1 million donation from the Coca-Cola Foundation to the IFRC Disaster Response Emergency Fund.
The Coca-Cola Company and the Red Cross Red Crescent already work together in over 50 countries. This new partnership, which employs the capabilities and expertise of local bottling partners, aims to increase collaboration between the Red Cross Red Crescent and the Coca-Cola system. Coca-Cola Hellenic has been active with national Red Cross Societies in 9 countries over many years and welcomes the formalisation of the relationship in a focused, global way.
"By building on our connections with the IFRC we believe we can be better positioned to structure and prepare activities that can address the growing sustainability challenges and threats to vulnerable people in the communities we serve," said Doros Constantinou, Chief Executive Officer, Coca-Cola Hellenic. "Working together we will be able to more swiftly identify needs as well as the most efficient and effective ways to respond to them."
Coca-Cola Hellenic provided financial aid to victims of disasters, such as the 2004 Indian Ocean tsunami and the 2009 Haiti earthquake. In addition Coca-Cola Hellenic in Italy, in response to the Abruzzo earthquake in 2009, helped by providing warehouse space, distributing food and other supplies and integrating employees of the company as volunteers in the Italian Red Cross. The company donated EUR 400,000 towards National Civil Protection projects and restoration of the local university.
In response to the significant outbreak of the H1N1 swine flu in Ukraine in 2009, Coca-Cola Hellenic cooperated with the Ukrainian Red Cross in order to provide medical information and advice. Within the first 48 hours after the outbreak, medical supplies and educational material had been delivered across the whole country.
Following devastating fires in Greece in 2007 and last summer in Russia, and floods that swept across dozens of communities in Eastern Europe between May and August 2010, Coca-Cola Hellenic teams provided emergency relief and support to thousands of residents affected.
In 2010, Coca-Cola Hellenic in Greece launched an eight-month community healthcare programme called "I Care for My Health," in collaboration with the Hellenic Red Cross and local authorities that provided residents of remote areas and islands health education and medical examinations.
Coca-Cola Hellenic Austria signed a three-year partnership agreement in 2010. To kick-off the partnership, blood donation days were held.
On a day-to-day basis Coca-Cola Hellenic has worked with the IFRC to assist with vaccination programmes and first aid training, land-mine awareness, and the supply of medical equipment and education materials to combat diseases, among others.
About Coca-Cola Hellenic
Coca-Cola Hellenic is one of the world's largest bottlers of products of The Coca-Cola Company with sales of more than two billion unit cases, and 560 million customers buying its products annually. The company offers a diverse range of ready-to-drink non-alcoholic beverages in the sparkling, juice, juice drinks, water, sport, energy, tea and coffee categories. Coca-Cola Hellenic is committed to promoting sustainable development in order to create value for its business and for society. This includes providing products that meet the beverage needs of consumers, fostering an open and inclusive work environment and conducting business in ways that protect and preserve the environment and contribute to the socio-economic development of our local communities. Coca-Cola Hellenic's shares are listed on the Athens Exchange (ATHEX: EEEK), with a secondary listing on the London Stock Exchange (LSE: CCB). Coca-Cola Hellenic's American Depositary Receipts (ADRs) are listed on the New York Stock Exchange (NYSE: CCH). Coca-Cola Hellenic is included in the Dow Jones Sustainability and FTSE4Good Indexes. For more information on Coca-Cola Hellenic Bottling Company, its products, people and commitment to sustainable business please visit www.coca-colachellenic.com.
About the International Federation of Red Cross and Red Crescent Societies
The International Federation of Red Cross and Red Crescent Societies (IFRC) is the world's largest humanitarian and development network with nearly 100 million members, volunteers and supporters around the world. Together, we act before, during and after disasters and health crises to meet the needs and improve the lives of vulnerable people. We do so without discrimination as to nationality, race, gender, religious beliefs, class or political opinions. By supporting humanitarian standards, working as partners in development, responding to disasters, and supporting healthier and safer communities, we help reduce vulnerabilities, strengthen resilience and foster a culture of peace. The IFRC, our 186 National Societies and the International Committee of the Red Cross together constitute the International Red Cross Red Crescent Movement. For more information, please visit www.ifrc.org.
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