Submitted by: Ethical Performance
Posted: Dec 14, 2010 – 10:00 AM EST
KENT, United Kingdom, Dec. 14 /CSRwire/ - Virgin Media, the entertainment and communications company, is taking an exclusively digital approach to its sustainability reporting, through HD video, news stories and social media at http://ethicalperformance.com/reports/links/virgin-10-sust.
The company's new web platform shows how Virgin Media intends to encourage more sustainable lifestyles through digital technology, with initiatives such as the Virgin Media Pioneers programme (http://ethicalperformance.com/reports/links/virgin-10-pion), while also managing the many complex issues associated with the growth of digital technology.
The web platform also shows, through films made with the help of Virgin Media employees from across the business, how the company is managing its other sustainability priorities, including:
HD videos and news stories in each area are underpinned by more detailed information and data, including the targets the company has set itself for improvement. The new web platform will replace the annual printed CR & Sustainability report.
Virgin Media is a Nasdaq-listed, UK entertainment and communications company with almost 10 million customers..
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