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5th Open Sustainability Roundtable, CSE

"Green Marketing and Materiality"

5th Open Sustainability Roundtable, CSE

"Green Marketing and Materiality"

Published 11-18-10

Submitted by OLD Centre for Sustainability and Excellence (CSE)

As global stakeholders, we are witnessing an exciting phenomenon occurring, that is the realization and prioritization of Sustainability as a key business driver to create value. As the concept of Corporate Sustainability evolves, and we better understand its role in business, we must be able to answer the following question. How do we support a rigorous process to assure and verify accurate measurements and reporting?

In a new era of Corporate Sustainability, stakeholders are holding corporations to a new standard of accountability. The Federal Trade Commission is in the process of enforcing laws to protect consumers from confusing environmental claims with its release of Green Marketing Guidelines. Financial stakeholders are demanding corporate sustainability reporting to be even more relevant and targeted, to include only issues and performance data material to the key stakeholders of the corporation.

Join the Centre for Sustainability and Excellence (CSE) to discuss the next step in Corporate Sustainability with a focus on Green Marketing, Materiality, and the new FTC Guidelines. Contributors will include Susan McPherson (Fenton Communications), Nikos Avlonas (CSE), Joe Aamidor (Enablon Solutions), Aman Singh (Vault.com), Joe Sibilia (CSRwire) and Charlie Green (Trust Across America).

This roundtable is provided by CSE as part of the Certified Sustainability (CSR) Practitioner Workshop to be held in New York City, NY at the Beacon Hotel - December 2-3 2010. Professionals also wishing to register for the Workshop will gain an opportunity to earn an official business qualification in Sustainability and achieve a Certified CSR Practitioner (CSR-P) status.

At present, more than 130 CSR Practitioners from 5 continents and over 19 countries have received this qualification and as a result, a career progression! Our CSR Practitioners are making a substantial difference in implementing sustainability to enhance financial and non-financial performances of organizations such as the World Business for Sustainable Development, Oracle, Baxter, CYTA, Mercedes Benz, Shell, Sara Lee, Baker Hughes, Whole Foods, North Face, Vanity Fair, and Entrepreneur.

    "Sustainability offers solutions to facilitate greater trust in business by applying fundamental principles to core business values and operations that will generate clear indications of how credible these claims are. As a result there is greater transparency between facts and claims, thus enabling consumers to see an alignment between the brand identity and products of a business." - Nick Andrews, Managing Director, CSE North America

RSVP: Roundtable (FREE, limited seating)
http://csr-workshop.eventbrite.com/

Venue: Beacon Hotel - 2130 Broadway at 75th Street, New York, NY 10023

Scheduled Training for 2011:
March 17-18: Chicago, IL
June 22-23: New York City, NY
September 21-22: Washington DC
December 6-7: Atlanta, GA

About Centre for Sustainability and Excellence

CSE North America is based in Chicago with global headquarters in Europe. CSE is an international advisory and training organization that provides Sustainability Solutions. As an international network of specialists and consultants, CSE provides organizations, governments, and institutions unique and advanced services to achieve Stakeholder Value across Operational and Organizational frameworks. CSE is an Approved Training Provider under the Institute of Environmental Management and Assessment, offering intensive learning workshops on Sustainability in Europe, USA and Middle East - having trained over 5000 executives across 14 countries. CSE is a Carbon Neutral Organization since 2007 and issues an Annual Sustainability Report based on the UNGC Principles. For more information contact Nick Andrews (info@cse-northamerica.org, T: +1 773 714 5056) or visit www.cse-northamerica.org.

Centre for Sustainability and Excellence (CSE) logo

OLD Centre for Sustainability and Excellence (CSE)

OLD Centre for Sustainability and Excellence (CSE)

The Centre for Sustainability and Excellence (CSE) is a global strategic advisory and training organization specialized in Sustainability with offices in Chicago, Athens and Brussels. As an international network of specialists and consultants, CSE provides organizations, governments, and institutions unique and advanced services to achieve Stakeholder Value across Operational and Organizational frameworks.

Working with both the public and private sector, CSE offers clients advanced methodologies that adhere to social and environmental criteria. Contributing to the formation of Responsible Business worldwide, CSE produces positive impacts, enhances best practice and promotes Sustainability and Excellence through key service areas.

With a unique network of international partners, CSE also offers training on Sustainability, Corporate Social Responsibility and Climate Change in Europe, North America, Middle East and Asia. CSE is an approved training provider under the Institute of Environmental Management and Assessment (IEMA), offering unique learning opportunities for professionals to earn global Certifications as Sustainability (CSR) Practitioners. CSE is a Carbon Neutral Organization since 2007 and issues an Annual Sustainability Report, based on the UNGC Principles.

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