EuroCharity launches new corporate identity and European portal, renews Greek portal

EuroCharity, the reference point for Corporate Social Responsibility and the Green Economy, recently introduced its new corporate identity and logo. As part of its new look, the socially-responsible firm launched a new European Web portal and upgraded its existing bi-lingual portal on Greece:

• EuroCharity.eu (www.eurocharity.eu) -- Europe's reference point for CSR and the Green Economy


• EuroCharity.gr (www.eurocharity.gr) -- Greece's reference point for CSR and the Green Economy

With a better feel, improved look and enhanced navigation experience, the two portals offer additional features such as multimedia content (videos, podcasts), a new Information Centre (which includes CSR, Green Economy, NGO, Miscellaneous and Society news as well as research, viewpoints, events, speeches and interviews), enhanced banner advertising and an improved internal search engine.

"The new EuroCharity logo contains the words 'CSR' and 'Green Economy', which better reflect the core focus of our company and portals," says Peter Michel Heilmann, President, EuroCharity. "More than 25% of our readership is based in countries outside of Greece, mainly from Europe. So the launch of a brand new EuroCharity European portal, which acts as a news aggregator of EuroCharity's local-content portals in the English language, was quite a logical, strategic decision for us."

With a separate identity and domain name, www.eurocharity.eu -- Europe's reference point for CSR and the Green Economy -- now offers our members a new interactive communication platform and an innovative on-line tool to effectively reach out to their stakeholders throughout Europe and beyond.

"Our medium-term goal is to launch additional local-language EuroCharity portals in other European countries, based on the EuroCharity.gr success story. As a members-centred company, we derive the majority of our revenues from membership fees, 25% of which are used to help fund specific social and environmental projects in the country where the local-content portal is focusing on. We now wish to expand this social entrepreneurship model, which has proven to work very well in Greece, to other territories in Europe. The aim of this expansion drive is to broaden EuroCharity's corporate and non-corporate membership base abroad, sharing our values and experience with local partners, and funding specific projects of our European-based NGO members," Heilmann continues.

Since EuroCharity's establishment in 2006, the bi-lingual (Greek-English) EuroCharity.gr portal has been completely redesigned and re-engineered three times. The original site went on-line in June 2006 with one corporate member (Halyps Building Materials S.A.).

Today, EuroCharity's members include:

CSR members (corporate): Piraeus Bank S.A., Alapis S.A., Aldemar Hotels & Spa, Alfa-Beta Vassilopoulos S.A. (member of Delhaize Group), Alpha Bank S.A., Athens Water Supply and Sewerage Company S.A. (EYDAP), Attiki Odos S.A., Carrefour Marinopoulos S.A., CARTECO Pan. Bartzokas S.A., Coca-Cola Hellas S.A., COSMOTE Mobile Telecommunications S.A., DSGi South-East Europe S.A. (Kotsovolos / ELECTRO WORLD), Fiat Group Automobiles Hellas S.A., GEFYRA S.A., GENESIS Pharma S.A., Halyps Building Materials S.A. (member of Italcementi Group), Hellenic Telecommunications Organisation S.A. (OTE), INTERAMERICAN Hellenic Life Insurance Company S.A. (member of EUREKO), JT International Hellas S.A. (member of the JTI Group of Companies), Limpantsis Imports Ltd. (LIFE Ltd.), PLANET (a product by Rolco BIANIL S.A.), Vodafone-Panafon Hellenic Telecommunications Company S.A., WIND Hellas Telecommunications S.A., Arval Hellas S.A. (member of BNP Paribas Group), Athenian Brewery S.A. (member of Heineken International), CSRwire, LLC, Direction Publications Group S.A., Diversey Hellas S.A., European Reliance General Insurance Company S.A., Ey Zin - Social Cooperative, Hellenic Petroleum S.A., Marinopoulos Coffee Company S.A. (Starbucks), Microsoft Hellas S.A., Public Power Corporation S.A. (PPC), Tetra Pak South Eastern Europe, and Vassiliou Trofinko S.A. Green Economy members (corporate): I-Land Development Group, Cartridge World Greece S.A., Ef Ergo Construction, Electeco, EMKAT S.A., Eunice Energy Group, Greenmind Advertising, and Pure Bliss | alternative multiplace.

NGO Premium members: A2K, ACT, ActionAid Hellas, ARCHELON, the Sea Turtle Protection Society of Greece (STPS), Athens Association of Cancer Patients and Friends (K.E.F.I.), Bellona Foundation, Floga, Greek Animal Welfare Fund (G.A.W.F.), Hellenic Society for Disabled Children (ELEPAP), KETHEA "SCHEMA CHROMA", Lifeline Hellas, METIS, Panhellenic Association of Women with Breast Cancer "Alma Zois", R.S.I. Panos Mylonas - Road Safety Institute, Roots Research Centre, SAPT Hellas, Social Cooperative Activities for Minority Groups 'EDRA', Social Work Foundation, and The Smile of the Child.

Society Premium members: AFIS S.A., MBA International (AUEB), and the Municipalities of Amaroussion and Melivia.

"At EuroCharity, making a world of difference is not just a motto or mission, but deeply embedded in the DNA of our company," Michael Spanos, Managing Partner, concludes. "It is our passion, way of life and way of doing business, representing who we are and driving everything we do. We are therefore very pleased with our new European portal and strategy, which will enable us to extend our mission, values and services to other countries outside of EuroCharity's birthplace, Greece."

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