Cincinnati based Tulong LLC announced today that it has developed new sustainable apparel brands Repair The World®, Reparel™, and Sloungewear™. Repair the World® clothing is activewear apparel (women's, junior's, men's, and children's shirts, hoodies, and pants) made from people-friendly and earth-friendly sustainable materials (recycled colored cotton and recycled polyester from plastic bottles).

Tulong (which means "help" in the Tagalog language), the parent company for Repair the World® apparel, is one of a very few U.S. based, for-profit entities that focuses on social responsibility, providing sustainable products, while applying best practices as a model of socially responsible business. According to a Schwab Foundation™ survey of 98 ventures formed by 115 social entrepreneurs, just under one-third (30) have a social business model similar to Tulong. However, only 2 of those enterprises are based in the United States.¹ Tulong was founded in 2008 by Mark Heiman, a patent-holding textile innovator and 30 year veteran in the textile and apparel industry and Alan and Christie Brown. Through the sales of Repair the World® apparel, Tulong supports sustainable global development by providing livelihood training, employment opportunities, and by improving underdeveloped community infrastructure.

"We are very pleased that after 2 years of product and business development that we have launched our business based on a triple bottom line approach. We look forward to generating sales of our sustainable products which in turn will generate good works and sustainable futures for people around the world," said Mark Heiman, one of founders of Tulong.

Repair the World® apparel is designed for comfort, and has a unique, individual, edgy, and fashionable look and feel. The product development and design of Repair The World® apparel uses K2N recycled yarn technology™ which requires no new natural resources or chemical dying. Each of the company's apparel items was also designed and constructed for a variety of end uses, reducing the need for redundant consumption, and takes into account the impact of the products after purchase.

Repair the World® apparel was displayed to the public for the first time at the country's largest apparel tradeshow (Booth #75116) WWD Magic in Las Vegas, NV August 17-19, 2010 and will be featured at The Minneapolis Show (Embassy Suites, Room 802), August 22-23, 2010.

About Repair The World® Apparel
Repair the World® clothing is thoughtfully made from sustainable resources (recycled colored cotton and recycled polyester from plastic bottles). Designed using K2N recycled yarn technology™, Repair the World® apparel is extremely comfortable, unique, individual, edgy, and fashionable. Conscious consumers who live active lifestyles, want to promote societal change, and desire to preserve natural resources for present and future generations really appreciate that no new natural resources or chemical dying are used in the manufacture of Repair the World® eco apparel. A portion of the proceeds from the sales of Repair the World® clothing supports global, sustainable development through livelihood training, by creating employment opportunities, and by improving underdeveloped community infrastructure.

More information about Repair the World® clothing can be found at www.repairtheworldnow.com or contacting Scott Jacobs at 513.373.6972 or email: sjacobs@tulongllc.com.

About Tulong
Founded in 2008, Tulong LLC is a for profit social enterprise that partners with and sells Repair the World® eco-apparel (recycled colored cotton and recycled polyester) to retailers, socially responsible organizations, and conscious consumers who value sustainability, social action and social justice. Guided by the values of corporate social responsibility, transparency & accountability, and sustainable business practices, Tulong is committed to helping repair the world by selling comfortable, multi-use sustainable clothing where profits support global, sustainable development through livelihood training, by creating employment opportunities, and by improving underdeveloped community infrastructure. More information about Tulong LLC can be found at www.tulongllc.com or contacting Scott Jacobs at sjacobs@tulongllc.com or calling 513.373.6972.

¹"Creating Successful Business Models - Lessons from Social Entrepreneurship," Excerpted from The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World By John Elkington, Pamela Hartigan Harvard Business Press Boston, Massachusetts

Tulong LLC

Tulong LLC

Founded in 2008, Tulong LLC is a for profit social entrepreneurship that partners with and sells Repair the World® eco-apparel (recycled colored cotton and recycled polyester) to retailers, socially responsible organizations, and conscious consumers who value social action and social justice. Guided by the values of corporate social responsibility, transparency & accountability, and sustainable business practices, Tulong is committed to helping repair the world by selling comfortable, multi-use sustainable clothing where profits support global, sustainable development through livelihood training, by creating employment opportunities, and by improving underdeveloped community infrastructure. More information about Tulong LLC can be found at www.tulongllc.com.

More from Tulong LLC