The 5th annual GREEN AWARDS™ is now accepting entries for creativity in sustainable marketing and communications.

The GREEN AWARDS™ are now well known in the eco calendar, recognising the best campaigns in promoting sustainability. In addition to creativity and originality, entries are also judged for their positive contribution to society in conjunction with the RSA's Environmental Accreditation Scheme. With the purpose of seeking true communication benchmarks, this time the awards are open to global participation in all categories.

This year, the GREEN AWARDS™ features sixteen categories across a range of marketing and media disciplines - advertising, public relations and direct marketing, among others. Aware of innovations in marketing communications, Green Awards constantly feature new categories to reflect these developments. For this purpose, this year the Awards feature three new categories:

• Best Green Educational Project for demonstrated ability to influence behaviour in learning environments towards a long term sustainable agenda.


• Best Green Product Innovation to award organisations that have effectively incorporated sustainability in their bottom line through the creation of 'green' products.


• Best Green Use of Mobile Apps and Technologies celebrating those who have used the mobile platform to promote green and ethical purposes, now an even greater part of our lives.

In addition to going global, the 2010 Green Awards has also appointed a 'Steering Group' to provide advice and guidance through the selection process. Members include respected professionals from the fields of marketing, communications and environmental organisations. Their diverse expertise will ensure that only entries displaying the best interplay of these fields are selected.

Steering group member Satinder Bindra, UNEP Director of Communications commented: "Making your voice heard and having an impact in the increasingly crowded and sometimes fatigue-laden world of environmental marketing requires persistence, creativity and the ability to take risks. Without it, I fear messages key to our very survival will not be noticed."

Like previous years, the judging panel also boasts of prominent names associated with environment and marketing such as Johan Eliasch, Special Representative of the Prime Minister of the United Kingdom and Chairman, HEAD; Freya Williams, MD/Planner, Ogilvy Earth; Nick Nuttall, Media Head, UNEP and Cheryl Hicks, Special Adviser on Sustainability for the World Business Council for Sustainable Development (WBCSD).

Judge Ian Hamilton, MD, Industry RE Limited said: "We are pleased to be associated with an awards scheme which recognises innovation and creativity globally around environmental issues as we all need to be part of the solution whilst carrying on with our daily lives. Sustainability is clearly our generations defining issue."

Last year saw Keep Britain Tidy take the GREEN AWARDS™ Grand Prix award with their 'Food on the Go' campaign. Other impressive winners included The Climate Group 'Eat Seasonably' for Best Green Website and The Co-operative 'Good For Everyone' as the Best Green Integrated Campaign.

GREEN AWARDS™ 2010 will take place on 2nd December 2010, where green entrepreneur Jo Wood has agreed to be co-host for the ceremony to be held at the Natural History Museum in South Kensington, London.

Entries for GREEN AWARDS™ 2010 will close on 30th September. Further details regarding categories and entry submission can be found at www.greenawards.com.

For more information please contact Iain Patton, Event Producer on 0207 939 3958 or 07956 430543.

Editors' Notes:

GREEN AWARD™ 2010 Categories

Best Green Educational Campaign 2010 - NEW
This award is for educational projects that prepare individuals as active and participant world citizens working for their society and environment. Projects must demonstrate their ability to influence individual behaviour in educational establishments, disregarding the methods employed.

Best Green Product Innovation - NEW
This award recognises product innovations that go a step further from business responsibility and incorporate green thinking in the very nature of the design and manufacture process. The products must also provide customer value and satisfaction, and must have been commercialised between October 2008 and October 2010.

Best Green Use of Mobile Apps and Technologies - NEW
Celebrating the advancements in mobile technology, this award is for those who have used the mobile platform in an innovative and ethical manner to create and promote green infrastructures, products, services or initiatives.

Best Green Third/Charity Sector Campaign Award
This award celebrates originality and pioneering marketing techniques used by the Third sector to promote themselves and their campaigns. Not only should these ideas display creativity in design and media selection, but also be able to affect change amongst their target audience.

Best Green Advertising Campaign (Print & Outdoor)
This Award seeks to identify the best use of traditional print and outdoor media, cutting through the plethora of marketing messages. Judges are looking for excellent copy and graphics that create memorable messages, and are easily recallable.

Best CSR Report Award
This category looks at rewarding ethics and excellence in organisations' sustainability reports. Besides honest reporting, the reports should demonstrate clarity and precision in communicating with their audience. Judges will be interested to see the use of both paper and non paper versions.

Best Green Direct Response Award (Direct Mail/DRTV/Dr Radio etc.)
Known to be effective within the traditional marketing mix, this category rewards new ways of using these media to promote green campaigns. The best entries would be those with a good story to tell in an engaging way, thus eliciting a consumer response.

Best Green Event Award (Shows/Exhibitions)
This Award gives recognition within the events industry to pioneers demonstrating sustainability throughout the execution of an event. These can be evidenced, amongst others, through carbon and waste mitigation strategies, ethical sourcing and the use of renewable and recycled materials.

Best Green Internal Communications Award
This Award recognises organisations' efforts championing green issues and the cause of sustainability through their employees. Organisations must showcase effectiveness in employee engagement, justified by employee interest, participation and overall behavioural shifts.

Best Green International Campaign Award
This Award is for campaigns communicating on sustainability and environmental issues to audiences spread across different countries. Campaigns must display cultural customisation, thus communicating an overarching campaign tailored to different markets.

Best Green Mixed Media Award
This Award is open to integrated media campaigns, using at least three forms of different media to communicate green messages. Entries must also demonstrate overall integration with the organisation's social, environmental and economic bottom line.

Best Green Moving Image Award (Audio-Visual/TV Spot/Short Film/Animation)
This Award is open to short films and broadcast entries, of any length, that communicate a green message. Entrants must exhibit the presence of sustainable values through the filming, production and marketing of the film.

Best Green Packaging Award
One of the central tenets of marketing, this Award is in recognition of package designs that offer functionality, ease of use and grabbing consumer attention. More notably, these designs should also in effect use sustainable, ethically sourced and renewable materials as well as an understanding of life cycle analysis. Potential entrants must ensure market availability of the package between October 2008 and October 2010.

Best Green PR Campaign Award
This Award is for PR campaigns that strive to promote an organisations' green stance to important stakeholders. Alongside the effectiveness and reach of chosen media, campaigns must also avoid 'greenwashing' tactics.

Best Green Public Sector Communication Award
Sponsored by Yell
Public Service campaigns are a way of advertising to serve public interest, and thus this Award contends within governments and other public enterprises. Entries must be able to show that they have effected change and promote greener lifestyles.

Best Green Use of Online Media Award (Banners/Social Media Campaigns/Websites)
Considered the panacea of mass communication, online media is a strong marketing tool if used correctly. This Award acknowledges such effort, and also looks for interactivity and engagement, which would ultimately drive consumer interest.

Green Awards Grand Prix
The Award of all awards, this category exemplifies the best campaign as chosen by the judging panel. This coveted award will thus go to a campaign that best embodies the principles of sustainability and effectively channelizes it through marketing techniques.

GREEN AWARDS™ JUDGING PANEL x 20

Jo Wood - Celebrity and Founder of Jo Wood Organics
Galahad Clark - Managing Director, Terra Plana
Nick Nuttall - Head of Media, United Nations Environment Programme (UNEP)
Johan Eliasch - Special Representative of the Prime Minister of the United Kingdom and Chairman, HEAD Sporting Goods
Aiko Doden - Senior Commentator, NHK (Japan Broadcasting Group)
Dax Lovegrove - Head of Business Relations, WWF
Freya Williams - Managing Director/Planner, Ogilvy Earth
Nalaka Gunawardene - Director/CEO, TVE Asia Pacific
Simeen Kadi - Group Head of Marketing, The Carbon Trust
Arlo Brady - Head of Reputation and Sustainability Practice, freud communications
Cheryl Hicks - Special Advisor on Sustainability, World Business Council for Sustainable Development (WCBSD)
Hazel Henderson - Founder, Ethical Markets Media LLC and Author, 'The Axiom' and 'Ethical Markets: Growing the Green Economy'
Dorothy McKenzie - Chairperson, Dragon Rouge
Edie Farwell - Program Director, Donella Meadows Leadership Fellows Program, The Sustainability Institute
Flic Howard-Allen - Lead Counsel Sustainability, Hill & Knowlton
William Murtha - Founder, Global Visionaries Project
Niall Dunne - Managing Director, Saatchi & Saatchi Sustainability
Ian Hamilton - Managing Director, Industry RE Limited
John Grant - Author, 'Co-opportunity' (2010) and 'Green Marketing Manifesto' (2007)
Robin Smith - Founder, Host Universal
Nicola Giuggioli - CEO, Eco Age
Janey Lee Grace - Presenter, BBC Radio 2
Guy Hayward - CEO, JWT

Presented by:
Jo Wood, Celebrity and Founder of Jo Wood Organics, has agreed to co-host the ceremony on 2nd December at the Natural History Museum.

Green Awards
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For information on the producers visit boutique sustainability communications consultancy: www.green-consultancy.com

Green Awards

Green Awards

In 6 years, the RSA Accredited INTERNATIONAL GREEN AWARDS™ has established itself as a pioneer in illustrating creativity to promote sustainability on a global scale. With an emphasis on innovative ideas, the INTERNATIONAL GREEN AWARDS™ seeks to recognise sustainability practice that sets a precedent to follow. These represent global business, government or citizen sustainability success stories that motivate others to imbibe similar ideas in everyday practice.

The INTERNATIONAL GREEN AWARDS™ promotes advocacy on sustainability issues, and present a wide range of engaging campaigns and initiatives from around the world. The Awards canvas the globe for the best in class examples of sustainability, with the aim of sharing the most creative and innovative ideas inspiring change. While being creative, these ideas must also demonstrate effectiveness and be part of a long term commitment.

This year, the INTERNATIONAL GREEN AWARDS™ is introducing a unique membership platform to add further value. This interactive platform will connect a global community of influencers, experts and citizens on the ubiquitous agenda of sustainability.

The 2011 INTERNATIONAL GREEN AWARDS™ feature 20 categories, seeking the global Best Green Large Enterprise through to Best Sustainable Investment. The Awards is also introducing the 'Best Green Celebrity Award', and will honour another deserving citizen with the 'Lifetime Achievement Award'. The former will be open to public voting through social networks and the INTERNATIONAL GREEN AWARDS website. More information on categories and entering are available on our new website www.greenawards.com.

The Award close for entries in September 2011, with the 'green carpet' being rolled out for winners on 24th November at the Natural History Museum, London.

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