/PRNewswire-FirstCall/ - Procter & Gamble (NYSE: PG) and its partners will provide over 50 million liters (13.2 million gallons) of clean drinking water and product donations locally to help flood victims in Pakistan. Product donations include Safeguard bar soap, Ariel laundry detergent, Pampers baby diapers and Always feminine hygiene products.

Six million people have been affected by the floods in Pakistan with some 2.7 million children in need of urgent life-saving assistance. There is no better time to demonstrate our commitment to improving lives than when tragedy strikes unexpectedly. P&G Children's Safe Drinking Water (CSDW) Program is partnering with World Vision, Save the Children, Read Foundation, HOPE and others to provide more than five million PUR packets - P&G's proprietary technology to purify contaminated water.

World Vision will provide 1.1 million PUR packets and related training to the most severely affected flood regions. "World Vision has elevated this humanitarian crisis in Pakistan to a Category III, our highest emergency relief level," said Keith Kall, executive director of corporate development for World Vision. "There is an urgent need for more support for the people of Pakistan, and we're thankful that P&G is doing their part to help by providing clean drinking water. Each sachet provides approximately 42 eight-ounce glasses of clean drinking water. By providing 1.1 million packets of PUR, P&G enables us to provide the equivalent of more than 46 million glasses of clean water to people in desperate need."

"P&G is well positioned to respond to this crisis with the PUR packets because they are manufactured in Pakistan," said Greg Allgood, PhD, director for the P&G Children's Safe Drinking Water Program. "We are grateful to World Vision and our other partners for their work to both address the needs of the flood victims and to bring attention to the need for a massive relief effort in Pakistan." P&G will provide a total of more than $400,000 in support to people impacted by the floods.

About World Vision
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. We serve all people, regardless of religion, race, ethnicity, or gender. For more information, visit www.worldvision.org/press.

About P&G's Children's Safe Drinking Water (CSDW)
Four billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands. The P&G community includes approximately 127,000 employees working in about 80 countries worldwide. In these countries and beyond, P&G is committed to improving lives for children in need, ages 0-13, through its global corporate cause, Live, Learn and Thrive and its Children's Safe Drinking Water Program. The Children's Safe Drinking Water Program and the water technology by PUR are working together to help prevent water-related diseases by providing clean drinking water to children in developing countries. For more information about PUR™ water purification technology and to see how it works, visit www.csdw.org. Please visit www.pg.com for the latest news and in-depth information about P&G, its brands, and Live, Learn and Thrive.

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