Submitted by: The SOAP Group
Categories: Business Ethics
Posted: Aug 13, 2010 – 03:42 PM EST
PORTLAND, Maine, Aug. 13 /CSRwire/ - John Rooks, Founder and President of The SOAP Group has released the book - More Than Promote: a monkeywrencher's guide to authentic marketing - introducing a new marketing strategy designed to activate sustainability and social justice through the physical act of marketing.
"I wrote the book to confront a cognitive dissidence expressed by me, SOAP employees, and our clients that 'marketing was left out of the materiality of sustainability'. We got to talk about all the amazing things our clients or companies were doing, but we were just mouthpieces for sustainability. We wanted marketing to have measurable impact," explained Rooks.
The book deconstructs two oft-competing concepts: "promotion" of consumption and the act of "sustainability". Through this deconstruction, a new discipline emerges based on a strategy and methodology of promotion that is, simultaneously, both sustainability and strategic marketing.
As American consumerism matures, this new strategy is as vital a tool to the making real of economist Samuel Brittan’s concept of "capitalism with a human face" as it is to brand endurance.
Implementing the strategies and lessons outlined in the book start with a pledge:
Visit www.morethanpromote.com to take the pledge and become a part of the growing community of marketers who design campaigns to activate sustainability and social justice.
Praise for More Than Promote:
"John Rooks' More Than Promote represents a totally fresh take on marketing. One with the potential to elevate marketing, marketers, and sustainable marketing in one fell swoop."
-Jacquelyn Ottman, founder and president, J. Ottman Consulting and Author, The New Rules of Green Marketing
"More Than Promote is not just about green marketing - Rooks' book dares us to do more. It’s about getting in the game and making a difference. It's about making our lives and our work sustainable, honest, and real for each other and our planet, then telling our friends. Just read it and see for yourself. And go from marketing the change to being the change."
-Glenn Croston, Author of 75 Green Businesses and Starting Green, and founder of StartingUpGreen.com
"More Than Promote is more than a book! It teaches you how to make your company a citizen, your brand a real friend, and your work a way to help society."
-Diego Masi, Author of Go Green
John Rooks is the founder and president of The SOAP Group (www.thesoapgroup.com), a firm whose mission is to activate sustainability and social justice through projects that create positive cultural dialogue. He is the father of two, husband to one and nerds out on Zombie movies.
For more information on More Than Promote: a monkeywrencher's guide to authentic marketing visit CSRwire's Books Page.
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