Submitted by: Dr Pepper Snapple Group
Posted: Aug 09, 2010 – 08:00 AM EST
PLANO, Texas, Aug. 09 /CSRwire/ - Dr Pepper Snapple Group, Inc. (NYSE: DPS) today announced the launch of a new corporate philanthropy program, ACTION Nation. The program will focus giving and volunteer efforts in support of DPS's mission to foster physically active, engaged and sustainable communities.
"At DPS, ACTION is at the heart of everything we do. Every DPS employee contributes to our success by taking action to meet the needs of our customers and consumers," said Tina Barry, senior vice president – corporate affairs. "ACTION is also about giving back to our communities. All across North America, DPS employees are taking action to improve the communities in which we live and work."
ACTION Nation focuses on four key areas:
"By 2015, we plan to contribute a total of 100,000 volunteer hours and attain an annual giving level of $10 million in charitable cash donations, with the majority of support focused on fit and active lifestyles, environmental initiatives, community celebrations and emergency relief," said Barry.
In support of the ACTION Nation launch, DPS has also announced new processes and requirements for sponsorship and donation requests. For giving guidelines and to access the request form, visit www.actionnation.com.
For more information on DPS's philanthropic efforts and sustainability goals, read "Sustainability in ACTION," the company's 2010 corporate social responsibility report, available at http://dpsg.com/sustainability.
About Dr Pepper Snapple
Dr Pepper Snapple Group, Inc. (NYSE: DPS) is the leading producer of flavored beverages in North America and the Caribbean. Our success is fueled by more than 50 brands that are synonymous with refreshment, fun and flavor. We have 6 of the top 10 non-cola soft drinks, and 9 of our 12 "power brands" are No. 1 in their flavor categories. In addition to our flagship Dr Pepper and Snapple brands, our portfolio includes Sunkist soda, 7UP, A&W, Canada Dry, Crush, Mott's, Squirt, Hawaiian Punch, Peñafiel, Clamato, Schweppes, Venom Energy, Rose's and Mr & Mrs T mixers. To learn more about our iconic brands and Plano, Texas-based company, please visit www.drpeppersnapple.com.
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