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Webinar by Leading Manufacturer on Increasing Brand Value with Globally Used and Useful Tools

Webinar by Leading Manufacturer on Increasing Brand Value with Globally Used and Useful Tools

Published 07-13-10

Submitted by The Green Standard

Interested in learning how to build trust with purchasers by providing them with performance information that meets best global practices? You have an opportunity on Tuesday, July 20, from 12:30 to 1:30 EDT to hear how Interface Inc is doing that in a webinar by Connie Hensler, their Director of LCA Programs. Hosted by The Green Standard's Global Products Alliance, this is the first of monthly webinars, all focused on helping manufacturers and purchasers see how to use tools based on the standards in the ISO 1400 series. Members also have access to a web-enabled Alliance Resource Library and reduced fees for the annual forum on THE NEW WAY TO DEFINE GREEN.

Ms. Hensler joined Interface in 1993, as Technical Director at one of Interface's manufacturing plants and progressed through Director of Manufacturing there and into corporate research and development. As Director of Sustainable Research she directed development of new chemistries and process modifications to transition the company to more sustainable products and processes. As Director of Corporate LCA Programs, she manages the use of LCA at Interface towards achieving the company's ultimate goal of sustainability. She holds multiple national/international patents related to her work.

"As U. S. building professionals work increasingly on projects in many countries, they need to have knowledge and use of product evaluation tools that are used and useful around the globe," says Deborah Dunning, President of The Green Standard. "Our goal in creating the Global Products Alliance is to provide manufacturers and purchasers of building products with cost and time efficient resources that empower them to be effective in places as diverse as India and Indiana."

To register for the July 20 webinar, go to www.TheGreenStandard.org and click on "more" at the end of the Alliance article.

The Green Standard's mission is to raise the bar on product eco-design, evaluation and selection by providing education and training on best green practices. We developed a major exhibit for EPA on green building design, construction and product selection, then developed the Green Guides to NeoCon and Greenbuild, and recently launched the first Green Purchasing Accredited Professional Training. We invite you to visit www.TheGreenStandard.org.

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The Green Standard

The Green Standard

The Green Standard was founded to provide accurate, constructive advice to manufacturers and purchasers who wish to elevate their environmental profile. We offer education and training on how to design flows of product performance information that improves the economic, environmental and social performance of products and services. In doing so, we contribute to a sustainable future for all.

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