Global Impact-Managed Campaigns Awarded for Innovation and Leadership
Submitted by: Global Impact
Posted: Jun 28, 2010 – 12:46 PM EST
Global Impact, whose mission is to assure help for the world's most vulnerable people, announced today that the 2009 Combined Federal Campaign of the National Capital Area (CFCNCA) and Combined Federal Campaign-Overseas (CFC-O) each received the National CFC Innovator Award from the Office of Personnel Management (OPM). The Combined Federal Campaign (CFC) is the only authorized workplace giving drive of employees in the Federal workplace to support local, national and international charitable organizations. Since Global Impact began managing the two largest CFCs, funds raised to help people in need increased from $54 million to more than $82 million in 2009.
Each year, OPM recognizes campaigns and volunteers who have made extraordinary contributions to the CFC through their dedication and creativity. CFC Innovator Award are presented to campaigns that implemented an innovative strategy that led to increased participation and/or contributions. This is the seventh consecutive year CFCNCA and the third consecutive year CFC-O has received the award.
"It is a privilege managing the two largest CFCs and an honor to have each campaign recognized as an Innovator Award winner," said Renée S. Acosta, President & CEO, Global Impact. "In 2009, we leveraged innovative strategies, best practices and sound governance to ensure results-driven CFC fundraising and marketing initiatives."
OPM honored the 2009 CFCNCA for its integrated online strategy including moving many of the campaign's traditional marketing tools online, increasing paperless options for donors and providing supportive offline tactics that increased awareness of online options. CFCNCA donors responded with a record-breaking $66.5 million, raising $3.8 million more than the 2008 campaign.
OPM recognized the 2009 CFC-O for an innovative marketing technique that inspired youth in military communities overseas and helped inform and motivate potential donors by creating an additional means of interacting with the campaign in an online forum. The CFC-O team launched an online competition challenging high school students to create PSAs conveying key messaging using their own fresh perspectives. During the time period of the competition, the CFC-O website traffic doubled, e-Giving increased 127 percent and contributions increased 82 percent. The CFC-O raised more than $15.6 million for people and communities in need.
"This award serves as a tribute to those Federal employees and Department of Defense uniformed and civilian personnel who generously contribute to these two campaigns, benefitting millions of people throughout the world," Acosta further stated.
About Global Impact
Global Impact raises funds to address critical needs throughout the world. Since 1956, Global Impact has raised more than $1.2 billion for thousands of charitable organizations to assure help for people and communities in need. In addition to supporting international relief and development programs, Global Impact strategically manages two of the world's largest workplace giving programs: the Combined Federal Campaign of the National Capital Area and the Combined Federal Campaign-Overseas. Global Impact is proud to hold the Charity Navigator Four-Star Rating and the Better Business Bureau Wise Giving Alliance Charity Seal. For more information, visit www.charity.org.
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