New speakers at the cutting edge of cause marketing have joined the faculty of the Cause Marketing Forum conference to be held June 2 & 3 at the Westin Chicago River North. These include:

• Bonin Bough, PepsiCo's global director of digital and social media, one of the chief architects of Pepsi Refresh, the year-long initiative using digital and traditional media to give away more than $20 million in grants to help change the world. Bough joins a June 3 panel on "Cause Marketing Meets Social Media."


• Karen Hughes White, director of corporate relations for Susan G. Komen for the Cure, a leading nonprofit cause marketer. White joins a panel exploring the phenomenon of "causeless" cause marketing: corporate initiatives that don't involve a prominent nonprofit partner.


• Tim McClimon, president of the American Express Foundation, and Nancy Smith, American Express VP for global media, content and community, will lead a new session on the shifting roles of corporate philanthropy and cause marketing.

A dozen more cause marketing executives have joined the faculty to facilitate "Powerful Discussion" sessions -- small group discussions on critical topics. Leaders from Best Buy, Feeding America, JetBlue Airways, KitchenAid, Motorola and State Farm, to name a few, will lead conversations on Activation Strategies, Employee Engagement, Mobile Cause Marketing After Haiti, Teen-Focused Cause Marketing and other topics.

Conference information and registration are available at www.causemarketingforum.com or by calling (914) 921-3914.

CMF2010 also features the Cause Marketing Halo Awards and intensive pre-conference Cause Marketing 101 Workshops and post-conference business-only and nonprofit-only summits for experienced practitioners.

Engage for Good

Engage for Good

Engage for Good (formerly the Cause Marketing Forum) helps business and nonprofit executives succeed together by providing access to actionable information, valuable contacts and recognition for outstanding work through conferences, distance learning, online resources and customized services.

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