At the 2010 Corporate Citizenship: Winning a Seat at the Table conference, Boston College Center for Corporate Citizenship assembled hundreds of professionals from around the world to discuss the financial and reputational advantages that come with a solid commitment to corporate citizenship, especially during recent turbulent times.

Leading policy makers from the largest domestic and international corporations, managers of corporate citizenship and community involvement, public relations, public affairs, contributions, communications, work/life issues, and other professionals responsible for community and business strategies are attending the three-day event.

CSRwire CEO, Joe Sibilia, who is speaking at the conference stated, "This is an opportunity to show how sustainability can lead to greater shared value. Corporations need to focus on 'social purpose branding' to strengthen their relations with stakeholders and consumers, and ultimately create a more sustainable economy."

Other news from the conference includes the announcement of the Boston College Film Fest 2010 winner, PricewaterhouseCoopers. The video from PricewaterhouseCoopers was one of 10 finalists selected from 29 entries showcasing how companies implemented good corporate citizenship initiatives. This year's winning video shows how 100 college students sponsored by PricewaterhouseCoopers took on a number of community service projects in June 2009 in areas still suffering the devastating effects of Hurricane Katrina.

For more information about the conference and to learn how to earn 'a seat at the table', visit the Boston College Center for Corporate Citizenship Engage page. Click here for information about past conferences, including links to video and audio of keynote speakers and presentations from working sessions.

About CSRwire
CSRwire is the leading source of corporate social responsibility and sustainability press releases, reports and information. CSRwire members are companies and NGOs, agencies and organizations interested in communicating their corporate citizenship, sustainability, and socially responsible initiatives to a global audience through CSRwire's syndication network and Daily News Alerts. CSRwire content covers issues of Diversity, Philanthropy, Socially Responsible Investing (SRI) Environment, Human Rights, Workplace Issues, Business Ethics, Community Development, Corporate Governance and much more.

About Boston College Center for Corporate Citizenship
Boston College Center for Corporate Citizenship is a membership-based research organization associated with the Carroll School of Management. It is committed to helping business leverage its social, economic and human assets to ensure both its success and a more just and sustainable world. As a leading resource on corporate citizenship, the Center works with global corporations to help them define, plan and operationalize their corporate citizenship. Through the power of research, management and leadership programs, and the insights of its 350 corporate members, the Center creates knowledge, value and demand for corporate citizenship.

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