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Sustainable Life Media Announces New Season of Sustainable Brands Boot Camp

Eight session course provides training in building brand value by innovating for sustainability, beginning April 2, 2010

Sustainable Life Media Announces New Season of Sustainable Brands Boot Camp

Eight session course provides training in building brand value by innovating for sustainability, beginning April 2, 2010

Published 03-25-10

Submitted by Sustainable Life Media, Inc.

/PRNewswire/ - Sustainable Life Media announces Season 2 of its Sustainable Brands Boot Camp, this round, an 8 session online course in sustainable business & design. Starting Friday April 2nd and running thru May 21st, the course is geared to teach companies to build business value and brand equity by innovating for sustainability, and give students additional resume qualifications and tools to enact change from within their company.

Developed by the producers of the Sustainable Brands Conference, Boot Camp participants learn from some of the world's top sustainable business thought leaders, each a leading sustainable business expert in his/her specialty. These long-time sustainability practitioners have consulted with top global brands, including Coke, Wal-Mart, UPS, HP, Unilever and Kraft, among many others.

Designed for executives and managers seeking to understand how to identify and respond to today's market demands around improving the environmental and social impact of business, the course follows a 4-step prescription for building the better brands of the future: "Observe, Re-Design, Measure and Communicate."

Sessions are designed to fit a lunch hour and are also available on demand. New sessions are added weekly which students may join live or as it fits their schedule. With a commitment of 8-12 hours, participants will gain a solid grounding in the core disciplines needed for moving successfully in to the new age of sustainable business. Speakers and topics include:

    1) Understanding Ecological Overshoot, with Susan Burns of Global Footprint Network
    2) Sustainable Packaging Design Strategies, with JoAnn Hines
    3) Three Strategies for Managing Extended Producer Responsibility, with Seetha Coleman-Kammula of SimplySustain
    4) Getting Started and Keeping Going on the Path to Better Brands, with Asheen Phansey of Babson College
    5) Green Chemistry's Potential Impact, with Leonard Robinson of the California Department of Toxic Substances Control
    6) Design Tools for Sustainability, with Terry Swack of SustainableMinds
    7) Sustainability Reporting: Methods & Measures with Elaine Cohen of BeyondBusiness
    8) Effective Communications for Social Entrepreneurs, with Cheryl Heller

For the full program guide, schedule, and speaker bios, please visit: http://www.sustainablelifemedia.com/events/online/sbbootcamp

Be sure to join the conversation and community at:
LinkedIn - http://bit.ly/SB-LinkedIn
Twitter - http://twitter.com/SLMCommunity

About Sustainable Life Media
A business-to-business online community, e-newsletter and event company located in Burlingame, CA. Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. For more information, visit: http://www.sustainablelifemedia.com/about.

Sustainable Life Media, Inc. logo

Sustainable Life Media, Inc.

Sustainable Life Media, Inc.

Sustainable Life Media is an integrated media company that delivers information, produces events and cultivates communities of interest to facilitate the shift to a flourishing and sustainable economy. Our mission is to inspire and enable forward-thinking individuals and organizations to innovate and implement ideas that contribute to individual and collective health and prosperity that can be sustained.

We bring together optimistic, visionary and courageous individuals from around the world who share a passion for purpose and a desire to create change. Leaders from around the globe are intrigued by Sustainable Life Media's ability to convene diverse stakeholder groups that create an atmosphere for open and transparent conversations that lead us towards a future of innovation and imaginative ideas that support a flourishing and sustainable economy.

Sustainable Brands – our flagship learning, collaboration and commerce community, draws together sustainability, brand and design/innovation professionals to share success stories and emerging best practices and to push the envelope of social and environmental brand innovation. Our goal in serving the Sustainable Brands community is to paint a clear picture of what is driving change in today's business landscape, uncover leading-edge sustainable brand strategies and tools, and facilitate community collaboration for shared benefit – all with the goal of helping more brands prosper by leading the way to a better world. To learn more, visit www.SustainableBrands.com.

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