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Geox partners with Dress for Success Toronto for charitable auction of statement shoe

Up for Auction: a one of a kind pair of Geox shoes inspired by the Empire State Building

Geox partners with Dress for Success Toronto for charitable auction of statement shoe

Up for Auction: a one of a kind pair of Geox shoes inspired by the Empire State Building

Published 02-11-10

Submitted by Dress for Success

The GEOX Empire State Building shoe. ONLY 1 pair in Canada!

One lucky Canadian woman will have the world - or at least New York - at her feet when she places the winning bid on the Geox Empire State Building shoe, a cutting edge prototype created by Geox's Italian designers to commemorate the company's renewed commitment to fashion for spring 2010. The only pair of its kind in Canada, the dazzling shoes will be auctioned off for charity on eBay beginning February 26 and ending on International Women's Day on March 8th. All proceeds from the sale of the shoes will be donated by Geox to Dress for Success, an international not for profit organization that promotes the economic independence of disadvantaged women by providing professional attire and career development tools to help women thrive at work and in life.

Launched at Milan fashion week during the spring/summer '10 collections, the midnight blue sequined Empire State Building shoe pays homage to the world's most famous skyscraper with a 12 cm, rhinestone-embellished heel crafted in its likeness. In keeping with Geox's reputation for comfort, the lightweight sole is also waterproof and breathable.

"We are proud to collaborate with Dress for Success for this unique initiative to raise much needed funds for the charity," says GEOX chairman Mario Moretti Polegato. "Geox is happy to contribute to the independence and the wellbeing of women who want the best for themselves and their families."

"We are delighted to be working with organizations that want to give back to the communities they serve," explains Jessica Roelink, Executive Director of Dress for Success Toronto. "Thanks to GEOX, the funds from this auction will help us to continue to provide Canadian women with the tools they need to further their careers and succeed in life."

Founded in New York City in 1997, Dress for Success provides each client with work appropriate outfits when she has a job interview. Dress for Success currently operates in 75 cities around the world including Toronto.

To place your bid on the Empire State Building shoes visit www.ebay.ca and search "Geox shoe benefitting Dress for Success".

For more information or to find a Geox shop near you visit www.geox.com.

For more information about Dress for Success visit www.dressforsucces.org.

ABOUT GEOX
GEOX is the premier Italian footwear brand known for its shoe that breathes. The company is an international phenomenon that has created a cult-like following attracting 20 million fans in 2009 in 68 countries. Thanks to its patented breathable technology and stylish Italian design, GEOX offers fashionable footwear and outerwear collections for women's, men's and children. Headquartered in Italy, Geox is available in more than 1020 mono-brand stores and 10.000 independent stores worldwide. In Canada, Geox was launched in 2003 and is now available at 25 GEOX shops from coast to coast and at a solid network of hundreds of independent retailers. GEOX fans range from the Pope Benedict XVI to Monaco's Royal family along with a slew of celebrities - including Maddox Jolie, Kate Winslet's daughter Mia and Kaia Jordan Gerber, daughter of supermodel Cindy Crawford - who have recognized the benefits of breathable footwear. GEOX is a publicly traded company since 2004.

ABOUT GEOX TECHNOLOGY
GEOX boasts an exclusive technology that is used in the manufacturing and designing of all the footwear that bares its name. At the heart of this invention is a microporous membrane that acts like a second skin. When placed inside the GEOX perforated rubber sole, the membrane manages sweat and heat, allows humidity to be evaporated and keeps water out and feet dry. Each pore of this membrane is smaller than a water droplet so that water can't penetrate the membrane but big enough to let sweat vapour, a molecule 700 times smaller than a drop of water, to easily pass through the membrane and right out through the holes of the sole. Both waterproof and breathable, GEOX's revolutionary technology provides comfort and wellbeing by constantly eliminating moisture and preventing odours that typically develop when shoes don't ventilate, recreating an ideal microclimate inside the shoe to keep feet cool and dry in the summer and warm and dry in the winter.

ABOUT DRESS FOR SUCCESS
Dress for Success is an international not-for-profit organization that promotes the economic independence of disadvantaged women by providing professional attire, a network of support and the career development tools to help women thrive in work and in life. Since starting operations in 1997, Dress for Success has expanded to more than 90 cities in the U.S., Canada, Mexico, the Netherlands, New Zealand, Poland, the UK and the West Indies. To date, Dress for Success has helped more than 500,000 women work towards self-sufficiency.

To get more information, high res images of the shoe or to organize an interview please contact the pr department at 416.535.3939.

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