Make Green Count with NBC Universal.

"Green Is Universal kicks off its annual "Green Week" November 15th, demonstrating a continued company-wide commitment to raise environmental awareness and activate consumers around ways to preserve the environment. For the third straight year, over 40 NBCU brands will feature environmentally themed programming across the company's television and digital platforms.

The centerpiece of this year's "Green Week" is the "Green Counts Here" campaign, a cross-platform initiative that invites NBC Universal audiences to make green count, by pledging to make small green changes in their daily lives. The sum of these pledges will illustrate to consumers' the collective impact of their environmentally friendly actions.

Throughout "Green Week", both on-air and online promotion for "Green Counts Here" will appear across many of NBCU's properties, inviting consumers to make an online pledge to adopt an eco-friendly habit. For instance, USA Network will encourage viewers to power down their computers, iVillage will promote shopping with reusable bags, The Weather Channel will ask people to turn down the thermostat and Syfy will suggest carpooling to work or school. The pledges can be made on each brand's website, and a running tally of these commitments will be featured online.

"While the challenges facing the planet can seem vast, we can all make small green changes that cumulatively add up to make a huge difference," said Beth Colleton, Vice President of Green is Universal. "Through this program we hope to mobilize our audiences in pledging to green just one aspect of their daily routines. Together we can have a meaningful impact on the environment."

Talent across all NBCU networks will play a significant role in encouraging viewers to be greener, through a series of environmentally themed "The More You Know" PSAs. Topics include how to conserve water, use less energy and recycle.

Following are "Green Week" Highlights:

NBC Sports: "Green Week" kicks off during NBC's "Football Night in America," where viewers will see highlights of past and upcoming "Green is Universal" programming.

NBC News: The TODAY show will feature a weeklong look at innovative and cost-efficient ways for families to live greener lives. Additionally, in a three-part series, "Nightly News" Environmental Correspondent Anne Thompson will travel to Greenland, Arizona and Denmark, examining everything from melting ice cores to drought-stricken areas to new green energy sources for the home. David Gregory will also discuss the environment with his guests on "Meet the Press."

NBC Primetime: Green themes will be woven into the storylines of "Heroes," "The Biggest Loser," "Community," "The Office" and "30 Rock." "The Jay Leno Show" will feature Ed Begley, Jr. in the "Green Car Challenge," as well as a green-themed "Jaywalking" segment and a green comedy piece with correspondent Brian Unger.

NBC Late Night will feature green segments on "The Tonight Show with Conan O'Brien" and "Late Night with Jimmy Fallon," while Carson Daly will host "Last Call with Carson Daly" from green locales throughout the week.

CNBC: Several programs, including "Fast Money" and "The Suze Orman Show," will feature green stocks to watch and discuss the role of green companies in the economy.

MSNBC will feature the next installment of its "Future Earth" series with Jeff Corwin's documentary, "100 Heartbeats," which chronicles the global environmental crisis and the impact on animal and plant species.

The Weather Channel will air segments on climate change throughout the week. Viewers will also have the opportunity to see the first installment of MSNBC's documentary series "Future Earth" about the melting of the Arctic Ocean.

USA Network will celebrate characters who are making a difference to help save the environment, with a green-themed vignette as well as an updated "Ecoist Corner" on www..green.usanetwork.com.

Bravo will re-air environmentally themed episodes of "Top Chef," "The Real Housewives of Orange County," "Shear Genius" and "Project Runway" with contestants using environmentally conscious and organic products. The network will also air Green Week vignettes featuring personalities numerous Bravo shows. BravoTV.com will run features including "10 Simple Ways to Be More Green," "10 Ways to Green Your Kitchen" and "10 Must-Have Green Buys."

Oxygen's "The Naughty Kitchen With Chef Blythe Beck's" Blythe Beck will talk about the sustainable practices at Central 214, a Kimpton Hotel Restaurant, where she is the Executive Chef, including its use of organic, locally grown produce and its zero carbon footprint water filtration system.

Syfy will feature several environmental specials including a full day of "Earth in Peril" themed films, detailing potential future natural disasters.

Telemundo: "Levantate," "Al Rojo Vivo con Maria Celeste" and "Noticiero Telemundo" and the network's sports shows will feature segments on global warming, recycling, and other ways to improve the planet.

mun2 will air its original documentary entitled "Toxic City: This is Where I Live," an exploration of Latino communities and the effects of daily exposure to environmental hazards of air pollution, water contamination, as well as other health risks.

Universal Studios Theme Parks and Resorts will show highlights from MSNBC's "Future Earth: 100 Heartbeats" at the Animal Actors attraction and CityWalk.

NBC Local Media Television Stations will also incorporate environmentally- themed stories into their newscasts.

NBC Universal Domestic Television Distribution: "Access Hollywood" will report on the latest Hollywood celebrities making an environmental difference. "The Martha Stewart Show" will showcase green tips and gardening techniques that highlight the importance of cultivation and conservation. "Maury," "The Jerry Springer Show" and "The Steve Wilkos Show" will encourage viewers to conserve energy by turning out the lights when leaving a room.

iVillage will feature new content to provide the latest green trends in beauty and style, home and garden, entertainment, and health - with a focus on helping moms make a green lifestyle work for them and their families. The site will also host a month-long Green Community Challenge, with daily tips and assignments that will help users live more eco-friendly lives.

NBCU Volunteers will host environmental community service projects in Los Angeles, Chicago, Dallas, Miami, Washington D.C. and New York. Also in New York, employees will work with acclaimed environmental artist Tom Deininger to create a 3D eco-trash art installation from recycled, reclaimed and re-purposed materials from NBCU's headquarters.

The NBC Universal Foundation will award a series of "green" grants to non-profits that promote environmental education in underserved communities.

About "Green is Universal"
Launched in May 2007, "Green is Universal" is NBC Universal's ongoing environmental initiative dedicated to raising Green awareness, effecting positive change to the environment, and substantially greening its own operations.

NBCUniversal

NBCUniversal

NBCUniversal is one of the world’s leading media and entertainment companies in the development, production, and marketing of entertainment, news, and information to a global audience. NBCUniversal owns and operates a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, and a leading television stations group.

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