CSR Press Release

PETALUMA, Calif., Nov. 09 /CSRwire/ - HydroPoint Data Systems Inc., provider of the WeatherTRAK®Smart Water Management solution, today announced the next webcast in its 360° Educational Series. The webcast will examine Jack in the Box's implementation of best practices and proven technologies to reduce corporate water demand along with operating costs.

HydroPoint will co-present the webcast with Jack in the Box (NYSE: JBX) and The Coca-Cola Company (NYSE: KO) on Thursday, November 12, 2009 at 2 pm ET/11 am PT.

Jack in the Box, The Coca Cola Company and other leading organizations have identified Smart Water Management as critical to their corporate social responsibility strategies. Smart Water Management solutions eliminate water waste by enabling companies to measure, monitor, manage and report water use both indoors and outdoors.

The first step of a Smart Water Management deployment involves analysis of company-wide water use to identify areas with the greatest potential for conservation through process or infrastructure improvement. By addressing these areas first, companies fund future water efficiency measures while they remain cash-flow positive. For example, a company may apply cost savings achieved through landscape irrigation system upgrades to cover the expense of installing waterless urinals, which typically have a more protracted payback period.

In this 30-minute webcast, attendees will learn how Jack in the Box's Smart Water Management strategy reduced the company's water use by 47 percent in just four months at its corporate campus in San Diego, CA. Since adopting water-efficient measures that also reduce water-related energy demand, Jack in the Box saves over one million gallons of water and prevents the emission of 5,360 pounds of greenhouse gases annually.

"A business-conscious, 360-degree focus on reducing water footprint delivers the fastest environmental and financial returns," said Sharon Thompson, vice president of marketing for HydroPoint. Ms. Thompson added, "That's precisely why leading corporate citizens representing a broad swath of industries are taking a closer look at their management of one of our most precious natural resources."

To register for this webcast featuring Jack in the Box and The Coca-Cola Company or to learn about other HydroPoint webcasts, go to: HydroPoint.com/webcasts

About HydroPoint Data Systems, Inc.
HydroPoint, founded in 2002, is the market and technology leader in Smart Water Management. The company's WeatherTRAK solution uniquely delivers a multitude of financial and environmental benefits by revolutionizing management of the area of greatest waste in urban water use: landscape irrigation. Proven in 23 independent studies, including the vanguard pollution runoff study led by the EPA, the WeatherTRAK solution saves water, reduces energy demand and protects water quality while it minimizes liability and expense exposure. In 2009 alone, WeatherTRAK subscribers will save 11.3 billion gallons of water, 45 million kilowatt hours and 60 million pounds of CO2. With water rates ranging from $2 to $6 per 1000 gallons and additional related expenses due to overwatering damages ranging from $500 to $10,000 per site, WeatherTRAK has been identified as the green initiative with the fastest payback by leading companies across the country. Headquartered in Petaluma, Calif., HydroPoint is privately owned and operated. For more information, visit http://www.hydropoint.com.

WeatherTRAK is a registered trademark of HydroPoint Data Systems, Inc.

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