New Book and DVD

Bob Willard is proud to announce the release of The Sustainability Champion’s Guidebook: The Presentation DVD. Bob is a world-renowned speaker and author on sustainability. In this 53-minute DVD, he takes viewers through the highlights of his latest book, The Sustainability Champion's Guidebook. Using slides of figures in the book, he covers the essence of the book’s content:

• The seven-step sustainability change process
• Seven leadership practices to use during the change process
• Seven leadership paradoxes that complement the seven leadership practices
• Seven derailers to avoid
• An unsustainable model of business vs. a sustainable approach

The video creatively overlays Bob on animated slides, making it an engaging and professional presentation. Its 1-minute trailer at http://www.vimeo.com/6533646 gives a quick overview of its content.

"The guidebook synthesises my leadership experience at IBM with my more recent experience engaging organizations in sustainability transformations," says Bob. "During my 34-year career at IBM Canada, I had the opportunity to participate in changes of various magnitudes in a large, established company. My last ten years at IBM were in its Leadership Development department, training managers and executives on how to be more effective business leaders and change agents. This DVD about my latest book applies that wealth of leadership insights to how to transform your company to a more sustainable enterprise, even if you are not the CEO."

"Creating sustainable organizations is one of the most urgent and important missions of our time, and yet the sheer enormity of the challenge can overwhelm even the most committed," says Jim Kouzes, co-author of The Leadership Challenge, and the Dean's Executive Professor of Leadership, Leavey School of Business, Santa Clara University. "But not Bob Willard. In The Sustainability Champion's Guidebook, Bob embraces the challenge with passion, energy, and determination. With his veteran's insight, Bob offers clear steps, proven practices, and keen insights on actions that concerned champions can take, and pitfalls they should avoid, to transform their companies from laggards to leaders in sustainability. His real world experience and his deep understanding of the subject are evident throughout the practical tips that he offers on nearly every page."

The DVD entertainingly captures the essence of the book. More about it can be found at http://www.sustainabilityadvantage.com/products/suschampsdvd.html.

About Bob Willard
Bob is a leading expert on the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporate, government, university, and NGO audiences. He has authored two books on the business justification for sustainability strategies, The Sustainability Advantage and The Next Sustainability Wave, and created a DVD of his presentation, The Business Case for Sustainability. His latest book, The Sustainability Champion's Guidebook, outlines how internal leaders can transform their companies to sustainable enterprises. For more information about him and his books, slides, spreadsheets, and DVD resources for champions of sustainability, see www.sustainabilityadvantage.com.

Bob Willard - The Sustainability Advantage

Bob Willard - The Sustainability Advantage

Bob is a leading expert on the business value of corporate sustainability strategies and has given hundreds of keynote presentations to corporate, government, university, and NGO audiences. He has authored two books on the business justification for sustainability strategies, The Sustainability Advantage and The Next Sustainability Wave, and created a DVD of his presentation, The Business Case for Sustainability. His latest book, The Sustainability Champion's Guidebook, and its DVD, outlines how internal leaders can transform their companies to sustainable enterprises. He worked 34 years with IBM Canada, is on the faculty of the Sustainable Enterprise Academy, and serves on the advisory board of The Natural Step Canada. He has a PhD in sustainability from the University of Toronto.

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